The ÏDKIDS group is committed to improving all of its processes, which means it must work on how its collections are produced.
Responsible production is a global corporate initiative that requires us all to take the social and environmental impact of our actions into account. It involves every member of the ÏDKIDS community, including our suppliers, partners, employees and parent and child customers.
Find out more about our CSR policy
ÏDKIDS brands are committed to social and environmental progress. Our responsibility is to ensure the quality of our products and the conditions they are manufactured in. In concrete terms this entails:
With regard to the environmental quality of its products, ÏDKIDS keeps a close eye on regulations to identify any chemicals that could potentially be harmful to children or the environment. Our products are regularly tested to make sure they comply with current standards in their countries of distribution (e.g. REACH).
We also work closely with labels such as Oeko-Tex to certify the quality of the raw materials we use in our products. ÏDKIDS adheres to the highest regulatory standards in the countries its products are sold in.
We also follow a comprehensive action plan to monitor the social conditions on product manufacturing sites.
For a brand like Okaïdi this involves:
Learn more about Okaïdi’s commitments
It’s a more environmentally-friendly material that uses less natural resources, less energy and is recyclable and recycled. It must also be more responsible from a social point of view. Its production must comply with human and labour rights and guarantee a reasonable and stable income for its growers.
Learn more about responsible materials
Depending on the brand, collection and season, we use different materials and are always trying to make them more responsible.
Unlike conventional cotton, organic cotton is grown without pesticides or herbicides. It made up 28% of the baby sleepwear featured in the Obaïbi Autumn-Winter 2017 collection.
More responsible cotton is grown using less pesticides, fertilizers and water than conventional cotton. ÏDKIDS is a member of the Better Cotton Initiative (BCI), the largest sustainable cotton production programme in the world that also aims to protect cotton growers.