Home - We Act for Kids - Beneficial and involved brands

Beneficial and involved brands

Commitment
WE ACT FOR KIDS

We Act for Kids is a commitment to progress by all members of the ÏDKIDS community. The slogan sums up the essence of what has guided us for the past 20 years:

WORKING TO MAKE A BETTER WORLD FOR GROWING CHILDREN

We endeavour to turn our words into actions and today’s corporate, social and environmental challenges into opportunities for businesses to work for the good of people, society and the planet. We Act for Kids is a cornerstone of the mission statements developed by the community’s brands.

  • Enabling every child to be self-motivated, happy and responsible.

  • Helping parents and their children grow with confidence.

  • Reinventing and passing on the magic of childhood.

  • Bringing out the best in every child.

  • Creating community ties through childcare.

  • Learning experiences made for sharing.

  • Ideas hub for discerning and enquiring parents.

  • The website for parents who want to know what they’re buying.

  • Journey-sharing made child’s play!

Initiatives
We Act For Kids is a cornerstone of each brand’s mission statement

Find out how everyone can act for children aged 0 to 12 through universal, beneficial and involved products, services and activities: