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For 20 years, the ÏDKIDS community has worked to make a better world for growing children.

Our visionary WE ACT FOR KIDS ethos involves us all in creating and distributing products and services that demonstrate the Human, Entrepreneurial, Social, Societal and Environmental Responsibility of our Brands dedicated to Children (HESSERBraC).

  • Enabling every child to be self-motivated, happy and responsible.

  • Helping parents and their children grow with confidence.

  • Reinventing and passing on the magic of childhood.

  • Bringing out the best in every child.

  • Creating community ties through childcare.

  • Learning experiences made for sharing.

  • Ideas hub for discerning and enquiring parents.

  • The website for parents who want to know what they’re buying.

  • Journey-sharing made child’s play!