CSR, or Corporate Social Responsibility, is the implementation of sustainable development practices by companies in the face of environmental and social challenges.
For more than 25 years we at IDKIDS have chosen to do business differently, and from the outset we have been passionate about working to make a better world for growing children. WE ACT FOR KIDS! This movement drives all the stakeholders in the ÏDKIDS ecosystem.
It is based on a charter of commitment: the HESSERBraC (Human, Entrepreneurial, Social, Societal, Environmental Responsibility of Brands for Children). It brings together the benchmarks for individual and collective action and behaviour that inspire us every day. It allows everyone, whatever their role in the community, to move along the path of progress that WE ACT FOR KIDS represents.
We want to turn today’s social, societal and ecological challenges into opportunities to act through the company for people, society and the planet We pursue this commitment by relying on our ethical charter, the foundation of our approach within the ÏDKIDS community.
Our main responsibility is to put PEOPLE at the heart of our commitments.
It is our ECONOMIC responsibility to develop the business in a sustainable way to meet the needs of all our customers while respecting future generations.
It is our COLLECTIVE responsibility to foster trust, progress and individual fulfilment.
It is our POLITICAL responsibility to create links between all the stakeholders in our business model in the interest of the common good.
It is our ECOLOGICAL responsibility to encourage and allow sustainable development in our environment.
It is our PROFESSIONAL responsibility to unite communities of people around involved products and services that benefit children.
Respecting the world’s children and guiding them along the path of progress is our REASON FOR BEING.
The WE ACT FOR KIDS movement and the HESSERBraC commitment charter mobilize far more than the IDKIDS group employees. Through our brands we unite, motivate and support all IDKIDS ecosystem stakeholders so we can move forward together.
Because together we can do it!
As a contributing company, the ÏDKIDS Group is committed to a progress approach based on two pillars: