Home - OUR CSR APPROACH

OUR COMMITMENT

CSR, or Corporate Social Responsibility, is the implementation of sustainable development practices by companies in the face of environmental and social challenges.

For more than 25 years we at IDKIDS have chosen to do business differently, and from the outset we have been passionate about working to make a better world for growing children. WE ACT FOR KIDS! This movement drives all the stakeholders in the ÏDKIDS ecosystem.

It is based on a charter of commitment: the HESSERBraC (Human, Entrepreneurial, Social, Societal, Environmental Responsibility of Brands for Children). It brings together the benchmarks for individual and collective action and behaviour that inspire us every day. It allows everyone, whatever their role in the community, to move along the path of progress that WE ACT FOR KIDS represents.

We want to turn today’s social, societal and ecological challenges into opportunities to act through the company for people, society and the planet We pursue this commitment by relying on our ethical charter, the foundation of our approach within the ÏDKIDS community.

 

VIEW OUR ETHICAL CHARTER

  • HUMAN

    Our main responsibility is to put PEOPLE at the heart of our commitments.

  • ENTREPRENEURIAL

    It is our ECONOMIC responsibility to develop the business in a sustainable way to meet the needs of all our customers while respecting future generations.

  • SOCIAL

    It is our COLLECTIVE responsibility to foster trust, progress and individual fulfilment.

  • SOCIETAL

    It is our POLITICAL responsibility to create links between all the stakeholders in our business model in the interest of the common good.

  • EVIRONMENTAL RESPONSIBILITY

    It is our ECOLOGICAL responsibility to encourage and allow sustainable development in our environment.

  • BRANDS

    It is our PROFESSIONAL responsibility to unite communities of people around involved products and services that benefit children.

  • CHILDREN

    Respecting the world’s children and guiding them along the path of progress is our REASON FOR BEING.

OUR STAKEHOLDERS

The WE ACT FOR KIDS movement and the HESSERBraC commitment charter mobilize far more than the IDKIDS group employees. Through our brands we unite, motivate and support all IDKIDS ecosystem stakeholders so we can move forward together.

Because together we can do it!

OUR PILLARS

As a contributing company, the ÏDKIDS Group is committed to a progress approach based on two pillars:

WE ACT FOR THE PLANET

We are taking action to reduce the carbon footprint of our products and activities and to raise awareness of this issue among our stakeholders.

WE ACT FOR HUMAN

We act to respect human, child and labour rights and to make room and take care of everyone.