Since Okaïdi was created in 1996, these three founding values have inspired and guided the ÏDKIDS community and the behaviour of the men and women who are part of it. These simple, universal values put people at the heart of our business and reflect our corporate culture. They give meaning to what we do and how we do it. They guide our initiatives, our decision-making, our choices and our day-to-day behaviour. They convey our sense of belonging and uniqueness and are the foundation of our reputation.
Respect for people and the planet
The ÏDKIDS community is built on the premise of respecting individual identities, inclusion and bringing together complementary talents and personalities. It is a community of stakeholders committed to respecting the common good, the planet and humanity.
Learning and communicating to liberate energy and spark action. Bringing together different generations and internal and external stakeholders. Promoting synergies within an ecosystem that has the ÏDKIDS community at its heart.
Striving for revenue growth is essential if we want this business to be successful and sustainable. Personal growth is another key area at the heart of We Act For Kids. It applies to our staff, customers, partners and suppliers and is fundamental to achieving major social progress around the world. We Act For Kids represents so much more than a single company’s actions.
Based on our founding values of respect, sharing and progress, these inspirational verbs are a point of reference for employees’ interpersonal, professional and communication skills and a reminder to pursue the common good and the objectives of We Act For Kids. These 12 verbs guide the actions of the ÏDKIDS community. They are represented by the leaves on a tree which we cultivate every day.
Embody = live and breathe the group initiativeThrough SHERBET and the We Act For Kids charter.
Liberate = free up your energyEncourage creativity and independence to help every employee volunteer be responsible and happy.
Welcome = embrace diversityEmbrace our differences and value each other's beliefs and knowledge.
Trust = rely on othersContribute to progress and self-fulfilment as a group.
Care = look out for othersTake care of others and form bonds by putting people at the heart of society.
Open = open up to the worldInvolve all the brand communities in helping to achieve children's universal wellbeing.
Grow = develop talentsRespect future generations, guide them along the path of progress and learn from them.
Innovate = be bold and creativeBoldly innovate to help future generations and sustain the added value and uniqueness of our brands.
Give = give the best of yourselfKnowledge comes from the heart: high standards – caring – professionalism.
Make = act responsiblyDesign beneficial and involved products and services with the help of the entire ÏDKIDS community.
Realize = meet our objectivesObserve the requirements of top performance, good character, true meaning and genuine team spirit.
Protect = look after people and the environmentPromote environmentally-friendly activities and habits to benefit future generations.
To ensure that our brands continue to be unique, we need to reconcile top performance, good character, true meaning and genuine team spirit. These requirements are not as contradictory as they first appear. Combining them boosts creativity and heightens the impact of our actions. They form what we call the ‘paradox triangle’.
The triangle is a point of reference that our teams use on a daily basis.
It is a checklist for our activities based on three key points:
CharacterDistinctiveness, aesthetic appeal and innovation are the characteristics that make our brands unique.
PerformancePractical, ergonomic, affordable, high-quality and safe to stand out from the crowd.
MeaningA commitment to We Act For Kids and HESSERBraC.
To achieve our goals, we need a central reference point: team spirit and synergy between its members.