Preferred by mums for their children’s clothing, cotton is also the most used fibre in Okaïdi and Jacadi collections. But its conventional production is very polluting. That’s why since 2016 ÏDKIDS has been working to source it from more responsible growers. All well and good. But what exactly is organically grown cotton?
Because the conventional production of cotton is very polluting and uses up a lot of water, in 2016 ÏDKIDS set itself the target of sourcing and tracing all of its cotton from more responsible suppliers by 2025, meaning that:
What are our plans for organically grown cotton?
After a trial run with key suppliers to test the feasibility of organic cotton and identify areas for improvement, we’re now ready to move to the next stage with respect to Okaïdi, the ÏDKIDS community brand that uses the most cotton. By 2025 we want all Okaïdi products to be made out of organic and/or recycled cotton.
For Jacadi it’s a bit more complicated due to lower volumes. Nonetheless we’re trying out organic cotton for five boys’ items this summer. We’re aiming to source 16% of our Winter 2019 collection and 20% of our Summer 2020 collection from organic cotton.
Why does this matter?
Concern for the environment and society is the foundation of HESSERBraC, our CSR policy.
If we want to make a difference, we have to start at home and in our own industry by ecodesigning products and building a socially responsible supply chain.
It begins with sourcing raw materials that respect the environment and the people who produce them.
What are the benefits of organically grown cotton?
How does certification work? We mostly work with two labels:
GOTS (Global Organic Textile Standard):
OCS 100 (Organic content standard)
What are the challenges ahead?
Organically grown cotton entails working harder to:
In addition to cleaning up our supply chain, we’re investing in R&D. In April 2018 we set up an innovation programme in conjunction with the European Centre for Innovative Textiles (CETI).
Its aim is to turn recycled cotton clothing (such as T-shirts donated via LOVE BAG) into a thread that meets Okaïdi’s quality standards and economic criteria.
We want to set up a circular cotton economy to further reduce the environmental impact of this raw material without having to turn to other natural resources.