Committed since its inception to progress in terms of CSR, Okaïdi has set up a recycling chain for its leftover promotional material
From the outset Okaïdi has followed a CSR policy called HESSERBraC. Not given to standing still, lately the marketing department has reaffirmed its strong sense of environmental responsibility.
Until recently, leftover point-of-sale displays were partly recycled to make customer loyalty cards.
An audit carried out a year ago with the aim of using less store marketing material led to a cut in the number of point-of-sale shop windows from four to two and of language versions from 17 to nine.
It also resulted in the setup of a new recycling chain to process all leftover posters, window backdrops and in-store promotional and informational displays. This is where recycling and waste recovery specialist Paprec comes in. Every three months Paprec collects all of our white plastic, transparent plastic and cardboard advertising material from our Leers warehouse.
PVC displays rolled into bundles with elastics or packed in cardboard boxes are sorted, compacted and sent out:
In its first year, 7 tonnes of paper and cardboard and 8.4 tonnes of plastic were recycled under the scheme.
Recycling report April 2018 to April 2019:
Cardboard & Paper :