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Ludovic LEURENT: ÏDTROC project manager

Working to make a difference fills me with energy; much more so than simply working to make a profit. It’s very uplifting!

“Before I joined the group, I had experience working for a startup. I set up a marketplace for children’s products and was excited about the idea of providing a guaranteed product resale service of the highest quality. When I arrived at the group, I thought that a swap shop could add value to ÏDKIDS and help it stand out.

I like to think of myself as a passionate pioneer, so this project was ideal for me. Working to make a difference fills me with energy; much more so than simply working to make a profit. It’s very uplifting!

I had just over a year and plenty of freedom to roll it out with just enough pressure from the company and my managers in terms of timing and implementation. They treated me a bit like an entrepreneur with monthly targets.

My managers, Eric and Cédric, gave me plenty of scope as long as I reported on each phase. The company is set up perfectly for this type of project, because you can move easily between the brands, support services and various departments; for example, from IT for checkout support to accounts for VAT-related matters to the store network, and so on.

It’s the perfect setup because there are very solid resources to rely on. The brands, their image, their visibility and the trust they engender all came into play when developing this type of innovative service. The advantage of ÏDTROC is that it’s part of the group’s DNA, making the concept even more powerful. And the inspirational We Act For Kids ethos makes my work even more meaningful. This is a group effort and everyone has a part to play. I feel uplifted because I know that this is very important for the company. The company believes in it and so do the stores. Everyone is on board. I am happy to give my time and effort to this project, and the more people get involved, the more it grows.

Now the next challenge is to roll it out in more stores and make it available online. And that’s just in 2017!”

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