WE ACT FOR THE PLANET
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WE ACT FOR HUMAN

At IDKIDS, we believe that our primary responsibility is to put people at the centre of everything we do by making balance, fairness, wellbeing and personal fulfilment top priorities.

Respecting the world’s children and guiding them along the path of progress is our REASON FOR BEING.

To achieve this, we have adopted a “CARE” based approach by being attentive to one another, in accordance with the Declaration of Human Rights and the UN Convention on the Rights of the Child.  
We belong to a number of key international organizations to improve working conditions in the long-term, particularly by supporting our partner suppliers, to help them assume shared responsibility for their progressive approach. 

Our commitment to people is also fulfilled through the We Act For Kids Fund, which works to protect children and their rights.