Because we do not all have the same opportunities, the ÏDKIDS group wanted to create a foundation early on in its history to help children and families in fragile situations. That was OKWorld in 2003. Since then, our brands, employees and the We Act For Kids Action fund that we created have been working together and/or with other associations and NGOs wherever we are present.
Our protection approach is aimed at children and families in economic or health-related difficulties, whether in the countries where we distribute or where our products are manufactured.
To provide protection, we work through our We Act For Kids Fund and support associations that work locally.
The goal: to give everyone the same opportunities, while respecting their differences!
Want to learn more or support the We Act For Kids Fund? www.weactofkids.org
In Dhaka, Bangladesh, the We Act For Kids Fund supports the clinic Radda Center which provides medical care for 1500 school children. During the year, hygiene awareness sessions are regularly organized in schools.
During the lockdown, to limit the spread of the Covid-19 virus, the clinic mobilized to reach out to families and train them in barrier gestures and the importance of hand washing. 4 people are specifically dedicated to preventing the virus from spreading in this very dense population.
The health crisis has unfortunately accentuated the precariousness of some families. Thanks to the mobilization of its customers in June 2020 through a mini donation operation, the ÏDKIDS community and the association La Voix de l’Enfant have enabled 250 families to receive material aid (nappies, milk) for 2 months.
In Bangladesh, where we rigorously select our production partners, the We Act For Kids Fund has set up a social business since 2014 with the support of the NGO Grameen Shikkha founded by Muhammad Yunus, inventor of microloans and Nobel Peace Prize winner.
How does it work?
We collect production surplus from one of our long-standing supplier partners. This is sold locally at a low price by a network of 3000 women: the Ladies, who thereby benefit from an income.
The money raised has made it possible to finance a school for 1500 children from 1st to 5th grade. They are taught the basic curriculum, sports and music thanks to partnerships with other NGOs such as the Fondation Décathlon or the association Playing for change. The first intakes successfully passed the secondary school entrance exam. ÏDKIDS employees mobilized to finance the continuation of their studies by raising funds through solidarity races.
5,000 people live in the IDF today in precarious emergency housing and in promiscuous situations. ÏDKIDS supports the “Magic Place” project created by the “Chemins d’enfances” Foundation. It supports children from 6 to 12 years old living in temporary accommodation to offer them a safe space to play, the opportunity to progress in French and to regain confidence in themselves. Parents and teachers are seeing significant progress in their inclusion.
The Arts et développement association aims to promote art is a vector of autonomy, culture, citizenship and sharing. It offers free street workshops open to all, for example in Marseille, where it was able to intervene in part thanks to the funding raised by the Mini Don operation at Oxybul and the investment of the brand’s local teams. This is a way of carrying out Oxybul’s mission of awakening and developing the talents of each child, working as closely as possible to the children in priority districts.
€300,000: that’s the total raised through mini donations collected from our customers – rounding up their purchases to the nearest euro – thanks to the investment of our sales teams in 2018 around the world.
Our brands are involved in these mini-donations depending on their field of action and their values (disability and artistic creation for Oxybul, children’s rights, music and sport for Okaïdi, family, culture for Jacadi…).
Each year Okaïdi, Oxybul and Jacadi mobilize to put a smile of the face of hospitalized children by selling red noses for 1 euro. 100% of the profits are donated to associations working with sick children. In France, for example, donations go to Fédération française des clowns hospitaliers and the Clowns de l’espoir.
Generosity can also be learned! Oxybul is working to develop this talent in children by offering the “one star = one toy” operation at Christmas. Children decorate a star and drop it off in store or on the Oxybul Facebook page. For each star, a toy is offered to the children welcomed by Emmaüs Solidarity, an association that welcomes and shelters families in great social difficulty and helps them to integrate.