The essence of our business is to design products, services and content that are beneficial to children. This starts with a constant focus on reducing our environmental impact: this is the first pillar of our We Act For Kids commitment.
This is why our brands adopt an eco-design approach as soon as possible: they are constantly seeking to optimize the environmental footprint of their product or service offering – throughout the production cycle, from design to end of life, while ensuring that energy consumption is reduced as much as possible.
Our brands are also committed to working with all their stakeholders in this area (suppliers, franchisees, public institutions such as ADEME, NGOs, etc.). They are particularly committed to involving their customers, both adults and children, through eco-awareness operations. Because together that we are more effective in protecting our common good.