RAISING AWARENESS OF CONSUMPTION
As an expert group in the world of children, we have a major responsibility to our commitments and the way we convey them, especially to the citizens of tomorrow, the children.
CUSTOMERS
ASSES ENVIRONMENTAL IMPACT
In an eco-responsible and transparent approach towards our customers, over the last two years Okaïdi, alongside ADEME (Agency for the Environment and Energy Management) and the Ministry of Ecological and Solidarity Transition, has been leading a project to develop a way of displaying the environmental impact of textile products. 120 textile products from the winter 2019 collection were assessed and labelled with a grade ranging from A, for the least impactful, to E for those with the greatest environmental impact.
The environmental impact criteria observed are:
- water pollution,
- air pollution,
- CO2 emission,
- as well as the depletion of natural resources.
All of these criteria are scrutinized at every stage of the product’s life cycle, from raw materials to manufacturing, design, transportation, maintenance and end of life.
Our goal is to work to improve the rating of each of our products. To do this, our teams promote responsible design by avoiding fabric waste, by choosing recycled materials or materials from sustainable production and by implementing the least impactful manufacturing methods possible (dyeing, manufacturing…).
Finally, we encourage our consum’actors to give their clothes a second life thanks to ÏDTROC, Jacadi Seconde Vie or Love Bags.
OKAÏDI
CHILDREN
RAISE AWARENESS OF OCEAN PROTECTION
"Thanks to the waste data collected during the "Initiatives Océanes" that Okaïdi supports, we obtained the entry into force on January 1, 2021 of a European directive banning all single-use plastics... Proof that mobilization works."
We have been involved with the Surfrider Foundation Europe since 2012. Our common goal is to educate and raise awareness of respect and protection of the world’s oceans, beaches and biodiversity.
In 2020 we have eco-designed a collection based on recycled fibres and donated €1 for each item sold to support the actions of the Surfrider Foundation Europe:
- Ocean Campus, a platform of 450 free online educational resources (videos, quizzes, infographics…) to learn about the environmental issues of the ocean.
- The “Initiatives Océanes”, which oversee the organisation of and participation in clean-up operations on beaches, lakes and rivers.
In 2020, thanks to the help of Okaïdi, Surfrider Foundation Europe was able to raise awareness among 2,500 children by encouraging them to become stakeholders in their environment. Thanks to the results of these operations, which make it possible to qualify and quantify the waste collected, the Surfrider Foundation can mobilise public actors.
OKAÏDI
MAKE ECOLOGY FUN
Thanks to the “Planet Challenge” application developed by Okaïdi, children can discover the right things to do to protect the environment through fun challenges such as growing coral and making a reef to protect fish or helping turtles to reach their native island to lay their eggs!
PARENTS AND CHILDREN
DISCOVER ECO-CITIZENSHIP FROM THE NURSERY
"One of the nursery staff takes books out of the library, I think it's great not to buy as a matter of course. There is also a cupboard for swaps: I've already given away some clothes. It works well between parents!"
Early childhood and parenthood are ideal stages to initiate or further develop an ecological approach! This is the observation made by the parents of the children welcomed by the Rigolo Comme La Vie nursery in Roubaix, which has an educational project based on eco-citizenship.
Everything is in place to encourage an eco-responsible commitment: accessibility by public transport, bicycle parking, waste sorting, composting, rainwater recovery… the garden even has a vegetable garden to learn about gardening!
Teams and families use, recover or make anything that allows them to reduce consumables: baby wipes, paint, play clay, etc. They swap clothes, childcare articles and toys. The meals are also cooked from 100% organic and local products.
This virtuous process is an opportunity to initiate or deepen parental involvement. Young and old alike learn sustainable practices together, share their know-how and their tips: a really positive community focused on the future!
OFFER A WEALTH OF IDEAS FOR PARENTS AND TOOLS FOR CHILDREN WITH BUBBLE
9 years ago we integrated the magazine “Bubble” into the IDKIDS group. Its editorial line, clearly stated since its inception in 2007, “idea box for responsible and curious parents”, reflected our approach exactly. Because we are convinced that it is in the parent-child relationship and in their sharing with others that the desire to take part in change is born.
Thus, Bubble is resolutely committed to sustainable development in an educational and optimistic way: the main thing is to move forward, together!