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Okaïdi tops People’s Brand ranking in the children’s fashion category

Since 1996 Okaïdi has promoted optimism and involvement, encouraging every child to be self-motivated, happy and responsible. Anne Pirot, Okaïdi brand manager, and Eric Vandendriessche, ÏDKIDS group CEO, talk about the unique features of the brand that consumers love.

Anne Pirot: “This award is the fruit of our collective labours. It recognizes the longevity of the Okaïdi platform which has been actively supporting growing children for 20 years. It encourages us to go even further in developing beneficial and involved products and services. We’d like to warmly thank all our customers – parents and children – for their trust and support!”

Eric Vandendriessche: “We have a shared commitment with all the product, service and media brands in the ÏDKIDS community. The whole business is inspirational and deserves a share of this prize. It strengthens our determination and legitimacy to work together with and for children. In four words: We Act For Kids!”

More about the People’s Brand ranking: the annual survey of the appeal of French retailers is carried out by the professional services firm E&Y. A panel of 7,000 French consumers answer questions online and score 250 brands from 17 different business sectors. The final ranking is based on 11 different factors including the selection of items available, price, value for money, the practical aspects of the range and the services provided. The aim of the ranking is to help consumers navigate the myriad of products and services on the market using peer reviews.

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