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BRAND NEW: the international Okaïdi team rises to the challenge of 100% remote openings!

Since the outbreak of Covid-19, the International Partners team has had to reinvent itself. Let’s take a look at what has been done to support partners remotely

Normally, for an international opening, partners are assisted by the Okaïdi teams in person. Several return trips are often necessary to train, support and follow-up the store openings.


The teams had to reinvent their working methods and redesign how to coordinate openings.

> Libya recently opened 2 stores again: in Tripoli and Benghazi. The partner knows the world of children’s wear well and the brand in particular. These openings went very smoothly.

> In Palestine, however, we have a brand new partner getting ready to open their first Okaïdi in Ramallah. The first shop-in-shop store is very well located and will open early April in the LACASA MALL, the largest shopping centre in the country!

Map : Tripoli, Benghazi, Ramallah
Left to right: Tripoli, Benghazi (Libya) and Ramallah (Palestine)

Hasna, Director Okaïdi South Zone says:

“Historically, we have never opened with a partner remotely without seeing them physically…never! And it’s a new partner, who has retail experience but did not know the brand universe at all!”

How did you support your partners at a distance?

As well as our daily conversations on instant messaging, we gave our partners a complete video training course divided into 3 sections:

  • the brand, its history, what makes Okaïdi-Obaïbi products so special, communication resources like WE, content marketing and the internal website.
  • merchandising, general or specific depending on the stores.
  • training in our tools

It was a first for our team, a great challenge that we managed brilliantly and without any hiccups!

For their development plan, the partner is already planning two additional openings! A great one to watch…

Congratulations to the international teams!

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