Jacadi continues its deployment in Europe, particularly in the Balkans. We check on progress with Vincent, Director of the area.
Despite the disruption that we are all experiencing, Jacadi recently opened several stores in Europe and North Africa:
We are also opening in 3 new countries:
We detected certain potential for Jacadi in the Balkans. Jacadi is a brand that represents high-end products and many Serbs have a particular affinity for France, its culture and its elegance. We met Ema and Srdjan a year ago with Firo, the international development director. They have grown up with the Jacadi brand and wanted to introduce it to their fellow Serbs.
They are already planning their website!
The first store in Serbia opened in one of the streets in Belgrade’s old city, the historic quarter which is quite small and is home to embassies, restaurants and high-end stores. We recommended a street to target as a priority and our partners found the ideal place there, a store on 3 levels with 90m² in a listed building that perfectly complies with Jacadi’s standards and guarantees excellent visibility.
“WE RECOMMENDED A STREET TO TARGET AS A PRIORITY AND OUR PARTNERS FOUND THE IDEAL PLACE THERE!“
Ema, our partner, wanted to be personally involved with this opening and is in the store every day. She is learning very quickly as she serves her customers. 3 sales assistants with very complementary and international career paths work with her.
The opening took place on 11th May (an unforgettable date in France!) and was an incredible success:
€7,000 IN SALES ON THE FIRST DAY! A RECORD FOR OUR BRAND FOR AN OVERSEAS STORE!
Covid unfortunately slowed down this incredible launch over the summer because Serbia experienced a second wave in July. But business is picking up in September and it should be our best month since opening.
The store is beautiful, the team are already great ambassadors for the brand, our partners are very enthusiastic and up for the challenge…the best is yet to come!
Join us on a tour:
Živeo Jacadi !