ÏDKIDS is one of the sponsors of this 50-episode Franco-Quebecois series produced by Ensemble pour l’Education de la Petite Enfance and the Association Québécoise des Centres de la Petite Enfance.
ÏDKIDS wanted to be involved in this initiative to help promote the principles of supportive education and show how important neuroscientific discoveries are to children’s development. Just one of the ways to strengthen its brands’ commitment to working to make a better world for growing children!
Fun and accessible to all, the three-minute videos help parents and childcare professionals understand how children develop in light of recent neuroscientific discoveries and how daily life can affect their growth.
They show how important a tailored, supportive and positive educational approach can be in sustaining young children on their journey through life. Featuring children aged 0 to 6, ten videos were shot on the premises of Rigolo Comme La Vie, the leading crèche network in the Hauts-de-France region and part of the ÏDKIDS community.
The series is organized into six complementary themes covering a wide range of everyday subjects affecting children: forming and strengthening relationships, playing and communicating, living well each day, early intervention, protecting children and their rights, and it takes a village to raise a child.
About Ensemble pour l’Education de la Petite Enfance: the charity’s mission is to respond to the educational challenges in today’s society and make early childhood a priority area to help reduce inequality. The innovative, inclusive work it carries out to raise awareness in this area is aimed at everyone: parents of children aged 0 to 6, childcare assistants, early childhood professionals and after-school activity specialists.