The first free ÏDTROC second-hand book sale for 0-12-year-olds was held on 18 to 29 April 2017 in Oxybul stores in rue de Courcelles, Paris and the Val d’Europe shopping centre.
ÏDTROC has already been successfully piloted by several brands in the ÏDKIDS community and this April was held at Oxybul in the form of a second-hand book sale for 0-12-year-olds.
The event was part of the ÏDKIDS social responsibility initiative, helping to contribute to the circular economy and foster solidarity. Most of the unsold books were donated to a charity sponsored by the store in partnership with the ÏDKIDS foundation.
As well as being a socially responsible event, ÏDTROC promotes interaction between customers and the store teams.
At Oxybul Courcelles, one of the two stores trialling the concept, the event was hugely popular with customers.
Donors were able to make some space on their bookshelves while simultaneously supporting an environmentally responsible initiative.
Buyers had a large selection of books to choose from, all checked by Oxybul staff and available at a low price (2, 3 or 5 euros) in their Oxybul store.
In total, 33 people donated more than 720 books.
Of these, 560 were sold during a week that also gave people the opportunity to socialize and chat. And 164 unsold books were donated to Aide d’Urgence du Val de Marne (AUVM), a charity that provides emergency accommodation and innovative educational activities.
This initiative was very well received with donors and buyers alike keen to know when the next ÏDTROC would be held! Some donors received almost 100 euros in gift vouchers.
ÏDTROC has demonstrated that the ÏDKIDS community is willing to do business differently by committing to a sustainable, socially responsible economy and a strong relationship with its customers.