ÏDKIDS is committed to promoting environmentally-friendly initiatives and habits to benefit future generations. The group’s brand logistics arm is working to reduce its environmental impact and preserve natural resources.
ÏDKIDS has invested over 20 million euros in a 16,000 sqm logistics platform with HQE (high environmental quality) certification. Located in Leers near Roubaix in northern France, it is a benchmark for high environmental standards.
Almost 50 million Okaïdi and Obaïbi items are handled there each year, and more than 90% of the waste produced and received (mainly cardboard boxes) is recycled. A waste reduction and upcycling programme was also set up for the Oxybul and Jacadi platform located in Dourges. A maximum amount of material is recycled, including paper/cardboard, plastic, scrap metal and wood.
This initiative actively contributes to sustainable development by reducing greenhouse gas emissions (carbon footprint). Recycling gives materials a second life.
A few figures. The following were recycled in 2016: