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Check out our design charter!

What guides product, service and content design within the IDKIDS brands? Our design charter answers that question. Its name? We Design For Kids. Ckeck it out!

In 2021, the IDKIDS Group celebrated the 25th anniversary of its creation with Okaïdi, its founding brand.

It was an opportunity to gain new perspectives on the role of all the brands that make up our ecosystem today: designing products, services and content that benefit kids and are kinder to the planet.

What does that mean in terms of design?

We have summed it up in 10 points: 10 adjectives that guide our teams every day. They represent our design purpose.

Read about it here: https://design.idkids.com/en/

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