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#essentialforchildren: a letter delivered to Alain Griset, Minister for small and medium businesses


On Friday 26th March 2021, Alexis de Sèze, Group General Secretary ÏDKIDS, Pascal Leblanc, Chairman of CWF SAS and Paul Zemmour, CEO of the GPE Group (Sergent Major, Du Pareil au Même, Natalys) met Louis Margueritte, Chief of Staff for Alain Griset, Minister for small and medium businesses, in the name of the of children’s brand collective.

The objective was to explain the necessity of opening our stores as soon as possible, strengthening health measures if necessary. Openings that are essential for children, parents, families – socially and economically essential too.

Read the letter delivered to Bercy at the end of this interview:

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