Driven for the past 20 years by its commitment to make a better world for growing children, this year ÏDKIDS and its brands celebrate the adoption by the UN General Assembly of the Convention on the Rights of the Child 30 years ago on 20 November 1989.
The convention’s 54 articles set out the civil, economic, social and cultural rights of children. To date it is the most swiftly-adopted international human rights text in history. On 2 September 1990 it was ratified by 20 states, thus coming into force as an international treaty.
This milestone has special significance for Okaïdi as the ÏDKIDS group’s founding and leading brand. Since its inception in 1996, Okaïdi has striven to get children learning and growing through twelve values represented by twelve icons inspired by the UN Convention on the Rights of the Child.
Its goal is for children to be self-motivated, happy and responsible.
In the weeks leading up to 20 November 2019, Okaïdi customers, parents and children alike, will be able to show their support for children’s rights. Fun and games are definitely on the agenda, so watch this space!