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BACKSTAGE: “#EveningTogether is a fantastic opportunity to show how our brands complement each other!”

More than 20,000 views for the final ÏDKIDS brands’ #EveningTogether Facebook live with musical storytelling. Kim, the Editorial Pilot for cross-brand customer communication explains:

“Today, e-commerce and the more sales-oriented newsletters are starting back up. However, the brands will continue sending out an “ALL TOGETHER” newsletter every week.

They will also keep doing the #EveningTogether activity on Fridays at 6pm on Facebook. And with good reason: we’ve finally found the right way to reach a wide audience. The  “Family Orchestra” evening event from Rigolo Comme La Vie on Friday 17 April resulted in: 

  • 20856 views,
  • 229 likes 
  • 102 shares. 
  • Loads of comments asking for more evening storytelling times!

The secret to this success? We achieved “cross posting”!

RCLV plugged its film on its page. And our other brands (Oxybul, Okaïdi, Bubble and N’Joy) published it on their pages at the same time. Each brand had to agree to promote a “cousin” brand from the community.

And it worked: we went from 7,300 views for one week last time to more than 20,000 views in a weekend just by doing this.

This is an incredible opportunity to show not only what sets us apart but also how the brands complement each other and the way they all enrich the ÏDKIDS community! 😉

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