A few days ago, Jacadi received a message on its Instagram page that stood out...
“Hello,
I’m a children’s nurse in the neonatal ICU at Necker Hospital. I’m reaching out to you because we have a problem I’d like to tell you about.
Some of the mothers we admit are Covid positive and in need of an urgent Caesarean. These mothers are in ICU in serious condition. Our department is taking care of these premature babies who are isolated from their mothers as well as their families (who were also in contact with the Covid-positive mother).
Unfortunately, because the mothers aren’t there and the fathers are not allowed to enter the department, these children have nothing: no bodysuits, pyjamas, sleep bags, or blankets.
Because these newborns are considered as “possible Covid cases”, we cannot, for hygiene reasons, use the few items of clothing we have on hand.
I’m contacting you to see if you would be willing to offer a helping hand for these babies.
Is there any way you could donate bodysuits, pyjamas and other old collections (preemie, newborn and one-month sizes) to these children who are alone and wearing only a diaper in an incubator?
The entire team would like to thank you in advance for considering our request.”
Déborah and the digital team were touched by this request, and set out to respond as quickly as possible. A whole chain was formed:
- The product teams identified the items,
- The supply team found the stock in a nearby store,
- And Arnaud (Regional Manager) and Devy (Store Manager) picked up and delivered the items directly to the hospital the next day.
Delphine Malka (Digital Customer Experience and Social Media Manager), Delphine Audibert (Jacadi Digital Director) and Valérie Capitan (Jacadi Brand Director) tell us more about how they all got involved.
“The smallest things can make a much bigger difference than you think – what they do is really essential.”
Delphine Malka
“It was hard not to be touched by the message from this nurse. Alone, I couldn’t do anything. I was only the first link in the chain, and we all felt the urgency of the situation.
I learned about Necker a few years ago, and I know that the smallest things can make a much bigger difference than you think – what they do is really essential. And that’s how I felt when I received the picture from the neonatal team. I’m so proud of everyone’s efforts. We hope these four families can all be back together very soon.”
Delphine Audibert
“Personally, when I read the nurse’s message, it made me tear up… so many difficulties and sadness in what should be the best day in these parents’ lives!
And I’m very relieved we were able to react so quickly, and to know that this small action can provide comfort and joy to these babies, their parents and the healthcare teams as well. It made me cry again, but with emotion and joy this time.
It was a very concrete action that brought home our commitment: #WeActForKids.”
“You’re putting what’s most important to you in the world in the nurses’ hands”
Valérie Capitan
“I’ve had three kids, and each time I was separated from them. You’re putting what’s most important to you in the world in the nurses’ hands, but I also saw the extraordinary care they gave to these newborn babies, so I was never worried. It was also clear that her request was sincere.
I’m so proud this nurse thought of Jacadi!”
Well done to all the teams who were able to come together in solidarity in just 24 hours!
