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ÏDKIDS bands together to put a smile on the faces of children in hospital on World Smile Day

On the first Friday of every October, Okaïdi, Obaïbi, Oxybul, Jacadi and ÏDKIDS stores come out in force to Make Someone Smile on World Smile Day.

On 5-18 October 2019, all store employees in 17 countries in Europe pulled together to sell customers red noses for 1 euro.

All proceeds are donated to a local charity that is a partner to the ÏDKIDS Foundation.

In France the proceeds go to the Fédération Française des Associations des Clowns Hospitaliers.

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