Home-All news-Non classifié(e)-Cédric Dardenne, Managing Director of Jacadi: “The objective of Jacadi Seconde Vie is to pass on the story and all the emotional value of our products”
Cédric Dardenne, Managing Director of Jacadi: “The objective of Jacadi Seconde Vie is to pass on the story and all the emotional value of our products”
9.10Cédric Dardenne, Managing Director of Jacadi: “The objective of Jacadi Seconde Vie is to pass on the story and all the emotional value of our products”
On 16th September 2020,Jacadi Paris launched a new platform dedicated to second-hand Jacadi products:Jacadi Seconde Vie. Why did they call Jacadi’s version ofÏDTROC Seconde Vie? How does this approach incorporate Jacadi’s values? What is its ambition? Cédric Dardenne, Managing Director, explains.
A few figures?
In 3 weeks, the Jacadi Seconde Vie platform has:
2,000 online adverts
3,500 adverts filed (the brand touches up the images if necessary)
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2,020 employee volunteers in the field with the ÏDKIDS foundation
50,000 children helped around the world.
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