Once a year the ÏDKIDS foundation gives every employee the opportunity to take a day off to volunteer at a charity so they can actively help children for themselves. Find out what employees from the Okaïdi store in Lannion, Brittany got up to to help the community!
As part of its mission to encourage every child to be self-motivated, happy and responsible, Okaïdi has pledged to respect and protect the oceans. To help accomplish this, the brand regularly teaches children about preserving the marine environment, mainly through partnerships such as with Surfrider Foundation Europe and with Disneynature on the film Blue. It also has a fun educational app, Planet Challenge, designed for children aged 6 and over. Our employees share this commitment, as demonstrated by their participation in this community afternoon!
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Elise, Okaïdi store manager, Lannion
“On Saturday 17 March I took part in a Clean Beach morning with three of my sales assistants as part of our volunteering programme. Our aim was to work to protect the environment and, as coastal dwellers, we are especially aware of the need to protect our coastline. So we wanted to volunteer close to home. We looked to Initiatives Océane 2018 for ways to help. This is an action programme set up to help clean beaches, lakes, rivers and seabeds all over the world. It’s organized by volunteers and supported by Surfrider Foundation Europe. A Clean Beach morning had been organized by the Association Nautique de Saint-Efflam, so we registered directly online. In the end there were about forty of us helping out, including five children, and we collected about 1,000 litres of rubbish! The items we removed from the beach included tyres, fishing nets, polystyrene, pieces of metal and glass. We were very pleased with our day’s work, even if there’s still a mountain to climb! Bring it on!”
