Jacadi was nimble, Jacadi was quick, Jacadi popped up at Le Bon Marché and did the trick – in a mere four weeks! How’s that for flash retailing?
In addition to its newborn and babywear ranges on permanent display at the famous emporium, for two months shoppers were treated to Jacadi’s formal babywear, girlswear and childrenswear collection. Two themes wove their shopping magic from mid-May to mid-June leading up to Mother’s and Father’s Day.
The temporary store led to lasting gains, earning Jacadi 18% of its sales at the Parisian icon.
As Marie-Laure, Jacadi Paris regional manager, explained, “Beyond a strong sales showing, we attracted a lot of attention from international customers with refined taste.
It was a great way to showcase occasion wear as an important milestone for the collection, and to stress the dress, one of our major strengths.
Elegance, style and distinctiveness were on full display in the children’s area of Le Bon Marché’s brand new third floor.
Putting it all together in 4 weeks was no mean feat. Talk about all hands on deck! The team at our shoe store down the street were a huge help in setting up and staffing the pop-up. Now that’s what I call a win-win!”
View the Jacadi Spring/Summer formal wear 2019 collection: https://www.jacadi.co.uk/occasion-wear
