It’s a first in Europe! 🍾🥇🏆
Tuesday 15th September 2020, Okaïdi and the European Centre for Innovative Textiles is launching the two first ever t-shirts made with 60% cotton from recycled clothes and 40% organic cotton.
Marie Buttet, Okaïdi Market Manager and Mara Poggio, head of the Sustainable Development Department at the CETI explain all the challenges of this R&D and innovation initiative. Basically: closing the circle in cotton’s circular economy!
#Proud 💪🏻 !!!