After many weeks at home, children around the World dream of escaping. Discover the simple little pleasures that will make their “world after quarantine”!
Click here to meet these children

Do you believe our brands would make an impact in your market? Would you like to help them grow while respecting the uniqueness and cohesiveness of their concept? Do you share the values of We Act For Kids? Join the ÏDKIDS community by opening a franchise store for one of our brands!
Would you like to be part of a unique and sustainable business? Do you have an intrapreneurial spirit? Join the ÏDKIDS community!
A young, family-oriented group, we have 6,000 employees, an international presence in 70 countries, strong brands, an innovative concept and interlinked stores – all designed to benefit children. Join us!
The ÏDKIDS community is united around one project, WE ACT FOR KIDS, to ensure the wellbeing and advancement of children around the world.
#keepMAGIK
BACKSTAGE: Putting safety first!
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The Make Someone Smile campaign: 155,248 red noses sold to raise money for children in hospital!
IDKIDS: SHOP OPENING EXPERTISE
ÏDKIDS raises its logistics game