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ÏDKIDS bands together to put a smile on the faces of children in hospital on World Smile Day

On the first Friday of every October, Okaïdi, Obaïbi, Oxybul, Jacadi and ÏDKIDS stores come out in force to Make Someone Smile on World Smile Day.

On 5-18 October 2019, all store employees in 17 countries in Europe pulled together to sell customers red noses for 1 euro.

All proceeds are donated to a local charity that is a partner to the ÏDKIDS Foundation.

In France the proceeds go to the Fédération Française des Associations des Clowns Hospitaliers.

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Key figures
  • 8 brands, 6,000 employees, 70 countries
  • Sales of €905 million in 2018
  • 4,018 courses held in France and abroad
  • 4 new stores open around the world every week
  • 2,020 employee volunteers in the field with the ÏDKIDS foundation
  • 50,000 children helped around the world.
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The ÏDKIDS community is united around one project, WE ACT FOR KIDS, to ensure the wellbeing and advancement of children around the world.

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