Jacadi continues its deployment in Europe, particularly in the Balkans. We check on progress with Vincent, Director of the area.
- We have already shared news about the Jacadi openings in Asia, but what’s happening with Jacadi stores in Europe?
Despite the disruption that we are all experiencing, Jacadi recently opened several stores in Europe and North Africa:
- 1 store in Ukraine in Kiev’s town centre (4th store in this country),
- 1 store in Morocco in Rabat (2nd store),
- 7 stores in Switzerland (the final one opens next week in Bern) which becomes our biggest country with 8 stores.
We are also opening in 3 new countries:
- Romania in Bucharest,
- Uzbekistan in Tashkent mid-October
- and finally Serbia in Belgrade where I have just spent 2 days with our new partners.
- You’ve just returned from Serbia, a new country for Jacadi. Why are you opening there? Why is it a growing market for Jacadi?
We detected certain potential for Jacadi in the Balkans. Jacadi is a brand that represents high-end products and many Serbs have a particular affinity for France, its culture and its elegance. We met Ema and Srdjan a year ago with Firo, the international development director. They have grown up with the Jacadi brand and wanted to introduce it to their fellow Serbs.
- What is our partner’s potential?
They are already planning their website!
- And what about the store? What are its advantages?
The first store in Serbia opened in one of the streets in Belgrade’s old city, the historic quarter which is quite small and is home to embassies, restaurants and high-end stores. We recommended a street to target as a priority and our partners found the ideal place there, a store on 3 levels with 90m² in a listed building that perfectly complies with Jacadi’s standards and guarantees excellent visibility.
“WE RECOMMENDED A STREET TO TARGET AS A PRIORITY AND OUR PARTNERS FOUND THE IDEAL PLACE THERE!“
- Can you introduce us to the team?
Ema, our partner, wanted to be personally involved with this opening and is in the store every day. She is learning very quickly as she serves her customers. 3 sales assistants with very complementary and international career paths work with her.
- What are the initial results?
The opening took place on 11th May (an unforgettable date in France!) and was an incredible success:
€7,000 IN SALES ON THE FIRST DAY! A RECORD FOR OUR BRAND FOR AN OVERSEAS STORE!
Covid unfortunately slowed down this incredible launch over the summer because Serbia experienced a second wave in July. But business is picking up in September and it should be our best month since opening.
The store is beautiful, the team are already great ambassadors for the brand, our partners are very enthusiastic and up for the challenge…the best is yet to come!
Join us on a tour:
Živeo Jacadi !
