With more than 70 online reviews and an average score of 4.6, the Oxybul store team from Grenoble is well ahead in the top Google ratings. Meaning, daily events and relationships with customers: Sylvain, Store Manager and Romeo, Sales Consultant, share their tips. Get inspired!
In addition, Mathilde, Head of Multi-channel Transformation and Benoit, Area Director for the south of France, remind us how important the approach is. Their message: “this is where it all begins!”
“Every Okaïdi, Oxybul and ÏDKIDS store is now involved thanks to the Uberall platform for its online customer relations,” explains Mathilde. “It can update its information (opening hours), the services it offers (fitting, click and collect, exchange) and photos (shop front, shop windows, wall displays, collections).
Launched on 15th March in France and rolled out internationally, the platform allows our French stores to become more active on the subject and our overseas stores…to start to exist online! Because until now, our stores were sometimes not even listed online. Uberall also greatly facilitated the post-lockdown reopening process: each store was able to update its opening hours in real time.
The project is now 100% rolled out, with 730 referenced on Google and major websites such as Waze. And…that’s where it all begins!”
“We began to get heavily involved in May. This approach is a key tool in the digital part of #MAGIK, our project to reinvent the ÏDKIDS customer experience,” adds Benoit, Area Director. “We are really here to drive the local community that each store team must adopt. Indeed, managing your Google “store window” means improving your online visibility, which is essential for generating traffic. And it’s also a great tool for extending customer relationships.
To date, our average rating in France is 4.2 out of 5, with a 43% response rate to customer reviews. Our ambition: to reach an average score of 4.5/5 for the entire fleet by the end of 2020″.
Let’s do it!