About us

IDKIDS ecosystem

Communities and places forging bonds

IDKIDS: an ecosystem of citizens and parents

Employees, franchisees, partners, suppliers, stakeholders, customers, parents and children constitute the IDKIDS ECOSYSTEM united around one project: We Act For Kids. This project requires all members of the community to act individually and as a group to ensure the wellbeing and advancement of children around the world.

IDKIDS: an ecosystem of beneficial and involved brands and early childhood experts

Our members are all driven by the same commitment to We Act for Kids, helping children develop and grow and promoting successful parenting.

Product brands: Okaïdi , Obaïbi, Jacadi Paris, Oxybul , Catimini, Absorba, Chipie, Lili Gaufrette, Confetti and Z
Service brands: Rigolo Comme La Vie, N’Joy
Content and advisory brands: Bubble, ConsoBaby

IDKIDS: a physical and digital space bringing together and forging links between parents, children and the world

We offer a rigorous selection of products, services and advice all in one place that:

Meet children’s every need as they grow.
Promote their development and independence.
Are developed in strict compliance with our HESSERBraC CSR charter.

This selection is made from among our own brands as well as guest brands that share our values and commitments. It is supported by ‘play and learn’ workshops incorporating creative classes, birthday parties, demonstrations and parent/children sessions that forge bonds and stimulate the senses.

History

Consistent development

Jean Duforest and Jean-Luc Souflet take over the children’s segment of the Camaïeu group, i.e. 30 stores and 100 employees. Their goal is “doing business to make a better world for growing children”. 1996
The Okaïdi brand is officially launched. 2000
Okaïdi expands internationally. 2001
Okaïdi launches Obaïbi dedicated to the wellbeing of little ones aged 0 to 5. 2002
The Okworld charity is created. Its goal is to sponsor initiatives that champion and protect children all over the world. 2003
Rigolo Comme La Vie is founded to run flexible attendance early childhood centres (crèches) and forge links between communities and companies. 2005
Jacadi, a classic brand inspired by French children's fashion heritage, joins the family. 2005
Véronique Delachaux, a clothing brand for pregnant women, joins the family. 2005
The now multibrand company becomes ÏDGROUP. 2005
We Act for Kids spotlights our 1996 founding mission statement for our customers: “Work to make a better world for growing children”. 2010
Eveil et Jeux, later renamed Oxybul-Eveil et Jeux, joins the stable of brands. 2010
The French parenting magazine Bubble Mag is added to the mix. 2011
V. Delachaux launches the OB’Mum line. 2013
The Des Etoiles Plein Les Yeux and Rigolo Comme La Vie crèche networks merge. Rigolo Comme La Vie changes its status from an association to a socially responsible company. 2015
The www.idkids.com website, a digital community of brands, experts and customers of all the group’s brands, is launched. 2015
M’Animations, a company that specializes in organizing ‘play and learn’ workshops, joins the group. M’Animations becomes N’Joy. 2016
Collaboration with ConsoBaby, the website for parents who want to know what they’re buying. 2017
ÏDGROUP becomes the IDKIDS ecosystem 2017
Welcoming of the Kidiliz brands 2020
Launch of the new fidelity program: IDKIDS Family 2021
Absorba and Oxybul moved on idkids.com 2022

Key figures

History

2018	917.7 Sales in €m	1264 Stores
2017	928.5 Sales in €m	1237 Stores
2016	861 Sales in €m	1112 Stores
2015	777 Sales in €m	1045 Stores
2014	741 Sales in €m	1020 Stores
2013	763 Sales in €m	1049 Stores
2012	761 Sales in €m	1092 Stores
2011	767 Sales in €m	1112 Stores
2021	853 Sales in €m	1270 Stores

International presence

Key figures

8 brands, 6,000 employees, 70 countries
Sales of €905 million in 2018
4,018 courses held in France and abroad
4 new stores open around the world every week
2,020 employee volunteers in the field with the ÏDKIDS foundation
50,000 children helped around the world.

Would you like to bring a smile to your future?

Would you like to be part of a unique and sustainable business? Do you have an intrapreneurial spirit? Join the ÏDKIDS community!

A young, family-oriented group, we have 6,000 employees, an international presence in 70 countries, strong brands, an innovative concept and interlinked stores – all designed to benefit children. Join us!

See our vacancies