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The event: ÏDKIDS reveals a new concept

On 16th September, ÏDKIDS opened a store in the brand new Steel shopping centre in Saint-Étienne, in the Loire (Auvergne – Rhône Alpes).

This store is home to the brands Okaïdi-Obaïbi and Oxybul – Eveil et jeux, offering events by N’Joy, a permanent ÏDTROC book swap… Everything ÏDKIDS over 650 square metres! 

A guided video tour with Virginie, Store Manager…

ÏDKIDS: a destination to experience

Designed for kids, the new ÏDKIDS in Steel has many demonstration areas, a comfy and cosy reading area, a birthday space and already an entire programme of events by N’Joy. Coming soon, activities to share with children and parents.  

ÏDKIDS: a destination with meaning

Genuinely militant, ÏDKIDS Steel proudly displays our convictions and commitments through We Act For Kids, with proof to boot! Clothes that are more eco-friendly from Okaïdi, Talent d’Oxybul brands designed to develop the talents of every child, a permanent ÏDTROC book swap, an Okaïdi ÏDTROC clothes swap from 16th October…

Fancy working with us?

Do you believe our brands would make an impact in your market? Would you like to help them grow while respecting the uniqueness and cohesiveness of their concept? Do you share the values of We Act For Kids? Join the ÏDKIDS community by opening a franchise store for one of our brands!

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Key figures
  • 8 brands, 6,000 employees, 70 countries
  • Sales of €905 million in 2018
  • 4,018 courses held in France and abroad
  • 4 new stores open around the world every week
  • 2,020 employee volunteers in the field with the ÏDKIDS foundation
  • 50,000 children helped around the world.
Would you like to bring a smile to your future?

Would you like to be part of a unique and sustainable business? Do you have an intrapreneurial spirit? Join the ÏDKIDS community!

A young, family-oriented group, we have 6,000 employees, an international presence in 70 countries, strong brands, an innovative concept and interlinked stores – all designed to benefit children. Join us!

See our vacancies
We Act for Kids

The ÏDKIDS community is united around one project, WE ACT FOR KIDS, to ensure the wellbeing and advancement of children around the world.

BE PART OF OUR FUTURE
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