Launched in September 2022, the oxybul.cz website has just completed a very satisfactory first Christmas season. Launched by a partner who is a fan of the brand, the site offers 100% of the Talent brands, Oxybul’s own brands. And this is just the beginning. Emilie Worth, International Development Manager explains:
- How did you meet these new partners?
Fanny and Pavel Binovec came to us! Fanny is French and a complete Oxybul fan, Pavel is Czech. They had long harboured a dream of developing Oxybul in the Czech Republic. After an initial project for a physical store, they finally decided to launch a digital store first. We worked together and their website oxybul.cz was launched in September 2022 with the support of the Oxybul digital teams.
- An Oxybul-only site?
100% Talent brands! Following the success of the first sales in September and October, our decoration range was launched in November and extended in early 2023 after a very successful test.
- Does the brand only exist on the web?
And social networks! Instagram, Facebook and YouTube for the time being.
- And is it successful?
Yes, it’s the beginning of a great success story. They had a fantastic Christmas campaign. At the moment, they order every two weeks through our dedicated partner order portal (launched at the same time as their website). They are lucky to have a delivery time from France of just 2 days. They have a local warehouse, and oversee deliveries to their customers. The first indicators are very positive: an average item basket of 1.6, for an average amount of 44€. The turnover trend is consolidating with January already representing more than half of December, whereas Fanny and Pavel had budgeted for a very quiet month!
- What is the market potential?
Quite good: there are few competitors. And Czech parents are very sensitive to the idea of learning through play. No other brand brings together a whole range of products focused on children’s development and growth.
- What’s next?
Obviously they are thinking about opening a store in 2023! And I think, given the digital-only start to Christmas 2022, they really have the potential. They are also considering targeting countries near the Czech Republic with their website (Slovakia in particular).
So watch this space!
