Home - We Act for Kids - A global CSR approach

A global CSR approach

Our responsibilities

Our corporate responsibility is to grow the business in a sustainable way in line with our objectives. As such our commitment to progress encapsulated in We Act For Kids is based on our HESSERBraC Corporate Social Responsibility (CSR) charter.

This charter inspires and guides individual and collective action and decisions on a daily basis. It enables us to implement every aspect of our corporate responsibility.

Our first and foremost responsibility is to put people at the centre of everything we do by making balance, fairness, wellbeing and personal fulfilment top priorities.

  • Human

    Our main responsibility is to put PEOPLE at the heart of our commitments.

  • Entrepreneurial

    It is our ECONOMIC responsibility to develop the business in a sustainable way to meet the needs of all our customers while respecting future generations.

  • Social

    It is our COLLECTIVE responsibility to foster trust, progress and individual fulfilment.

  • Societal

    It is our POLITICAL responsibility to create links between all the stakeholders in our business model in the interest of the common good.

  • Environmental

    It is our ECOLOGICAL responsibility to encourage and allow sustainable development in our environment.

  • Responsibilities

  • Brands

    It is our PROFESSIONAL responsibility to unite communities of people around involved products and services that benefit children.

  • Children

    Respecting the world’s children and guiding them along the path of progress is our REASON FOR BEING.

Our responsibilities

We Act for Kids reaches far beyond our employees. Through our brands we unite, motivate and support all community stakeholders so we can move forward together.