OUR CSR APPROACH
OUR COMMITMENT
Since its creation with Okaïdi in 1996, the IDKIDS group, inspired by the 1992 Rio Summit, has placed sustainable development at the heart of its mission:
WORKING TO MAKE A BETTER WORLD FOR GROWING CHILDREN: WE ACT FOR KIDS!
A pioneer at the time, it has since implemented its vision in a quest to make its own contribution to the UN’s Sustainable Development Goals.
To do that, it relies on a commitment charter: the HESSERBraC (Human, Entrepreneurial, Social, Societal, Environmental Responsibility of Brands for Children). It brings together
the benchmarks for individual and collective action and behaviour that inspire us every day. It allows everyone, whatever their role in the community, to move along the path of
progress that WE ACT FOR KIDS represents.
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HUMAN
Our main responsibility is to put PEOPLE at the heart of our commitments.
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ENTREPRENEURIAL
It is our ECONOMIC responsibility to develop the business in a sustainable way to meet the needs of all our customers while respecting future generations.
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SOCIAL
It is our COLLECTIVE responsibility to foster trust, progress and individual fulfilment.
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SOCIETAL
It is our POLITICAL responsibility to create links between all the stakeholders in our business model in the interest of the common good.
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EVIRONMENTAL RESPONSIBILITY
It is our ECOLOGICAL responsibility to encourage and allow sustainable development in our environment.
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BRANDS
It is our PROFESSIONAL responsibility to unite communities of people around involved products and services that benefit children.
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CHILDREN
Respecting the world’s children and guiding them along the path of progress is our REASON FOR BEING.
We want to turn today’s social, societal, and ecological challenges into opportunities to act through the company for people, society, and the planet.
We pursue this commitment by relying on our ethical charter, the foundation of our approach within the ÏDKIDS community.
OUR STAKEHOLDERS
The WE ACT FOR KIDS movement and the HESSERBraC commitment charter mobilize far more than the IDKIDS group employees. Through our brands we unite, motivate and support all IDKIDS ecosystem stakeholders so we can move forward together.
Because together we can do it!
OUR
3 PILLARS
At the heart of our brands’ mission, the WE ACT FOR KIDS commitment drives the entire Group and its stakeholders.
It is based on 3 pillars: the 3 fields of action identified by a group of 70 employees representing all the Group’s businesses.
They constitute our CSR landscape, and are accompanied by KPIs that will enable us to measure our progress every year from now on.