An affordable, universal brand
Okaïdi’s collections and values unite different cultures and create links between children from all over the world. Affordable and durable, Good Basics are a must-have for children’s wardrobes available at a great price.
One brand with collections available in 60 countries from over 760 physical stores and 5 websites.
A contemporary, innovative brand
On-trend designs are inspired by iconic pieces that everyone remembers, allowing every child to express their own tastes and identity.
Innovative and beneficial products tailored to children’s needs are also durable and practical, fun and technical, environmentally-friendly and certified.
A socially active and responsible brand
Since 1996 Okaïdi has championed twelve values enshrined in the UN Convention on the Rights of the Child to encourage children to be self-motivated, happy and responsible.
Flagship collections
Okaïdi collections, inspired by pieces that everyone remembers and current trends, reflect each stage of childhood and allow every child to express their own tastes and identity.
Okaïdi has a casual, urban, graphic and colourful style. It’s a modern and contemporary brand with a wardrobe built around jeans, childhood collectibles and each season’s must-haves.
AFFORDABLE, COLOURFUL, DURABLE PRODUCTS
With Good Basics, Okaïdi focuses on creating timeless products that are affordable, durable and available in a wide range of colours and bright messages.
Practical and wearable clothing
Ultra-resistant, super-stretch denim, water-repellent fabrics… Okaïdi is committed to creating styles to suit all body shapes with new and innovative technical details to foster the wellbeing, safety and comfort of all children.
Innovative and responsible materials
More responsible cotton, recycled polyester, thermoregulating fibres. Okaïdi is also committed to eco-design and is developing more sustainable and responsible materials as well as technical and ecological components that respect the planet and children’s wellbeing.
Collections and values that unite different cultures
Okaïdi believes in creating links between children from all over the world. Affordable and durable, Good Basics are a must-have for children’s wardrobes available at a great price.
Initiatives to support growing children
Every year Okaïdi defends children’s rights all over the world through the ÏDKIDS foundation and other organizations that put children, education and the values of peace, tolerance and respect at the heart of their initiatives. 
