{"id":9624,"date":"2020-03-06T12:03:24","date_gmt":"2020-03-06T11:03:24","guid":{"rendered":"https:\/\/corporate-idkids-com.azurewebsites.net\/digitail-idkids-soigne-la-vitrine-digitale-de-tous-ses-magasins\/"},"modified":"2020-04-02T21:30:55","modified_gmt":"2020-04-02T19:30:55","slug":"digitail-idkids-soigne-la-vitrine-digitale-de-tous-ses-magasins","status":"publish","type":"post","link":"https:\/\/corporate.idkids.com\/en\/digitail-idkids-soigne-la-vitrine-digitale-de-tous-ses-magasins\/","title":{"rendered":"DIGITAL: \u00cfDKIDS polishes its digital shop windows"},"content":{"rendered":"\n<p><strong>Oka\u00efdi, Oxybul and \u00cfDKIDS\u2014the <\/strong><a href=\"https:\/\/corporate.idkids.com\/en\/group\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\"><strong>\u00cfDKIDS community <\/strong><\/a><strong>store brands\u2014are now able to monitor and update their digital image in real time. How? Mathilde, who is responsible for accelerating the Oka\u00efdi, Oxybul and \u00cfDKIDS omnichannel transformation, answers our questions. <\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>What is a store&#8217;s \u201cdigital shop window\u201d? <\/strong><\/p>\n\n\n\n<p>It\u2019s now a go-to gateway! We all have the same habit when we go shopping: we look online before we visit the physical store. Studies confirm: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>75% of internet users who visit a store have looked online first*<\/p><\/blockquote>\n\n\n\n<ul><li>60% consider peer reviews to be important (an increase of 30% since 2017**)<\/li><li>61% of internet users choose a store with a rating of 4 stars or more and 29% choose a store with 3 stars***<\/li><\/ul>\n\n\n\n<p>It is also important to be aware that the content of a store\u2019s Google listing directly influences a brand\u2019s web ranking in each customer catchment area. Google rewards \u201cfresh\u201d information and customer\/brand interaction. <\/p>\n\n\n\n<p>So, having completely redesigned the customer experience at&nbsp; \u00cfDKIDS with the <a href=\"https:\/\/corporate.idkids.com\/okaidi-oxybul-et-idkids-reinventent-leur-experience-client%E2%80%AFpour-la-rendre-magik\/\">#MAGIK<\/a> project, it was important for us to make it easier for the relevant staff\u2014the store teams\u2014to take ownership of this content. <\/p>\n\n\n\n<p><strong>How did you give them ownership of this content? <\/strong><\/p>\n\n\n\n<p>To make it easier, we set up a digital platform: <a href=\"https:\/\/uberall.com\/fr\">Uberall<\/a>. This tool was used to centralize the information and communicate any changes or reviews posted, almost in real time. It makes it easier for our teams: <\/p>\n\n\n\n<ul><li>to update essential practical information such as addresses, opening hours, directions and store photos; &nbsp; <\/li><li>to respond to reviews posted by store customers, whether positive or negative. <\/li><\/ul>\n\n\n\n<p><strong>Lastly, what is the key goal of this initiative? &nbsp;<\/strong><\/p>\n\n\n\n<p>First and foremost, it is about giving our customers reliable information in real time.<\/p>\n\n\n\n<p>It also allows the brand&#8217;s reputation to be managed at the heart of the business\u2014in the stores\u2014by the people responsible for dealing with our customers on a day-to-day basis: the store teams. And we can also improve our Google ranking by keeping our practical information constantly up-to-date. <br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Another step closer to omnicanality and the #MAGIKexperience we want to offer each of our customers!<\/p><\/blockquote>\n\n\n\n<ul><li><em>Sources :  *Google \/ ** Shopper experience index Bazaarvoice \/ *** Etude BrightLocal<\/em><\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"1024\" src=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/03\/UBERALL-corps-article-499x1024.jpg\" alt=\"\" class=\"wp-image-9359\" srcset=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/03\/UBERALL-corps-article-499x1024.jpg 499w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/03\/UBERALL-corps-article-146x300.jpg 146w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/03\/UBERALL-corps-article-12x24.jpg 12w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/03\/UBERALL-corps-article-39x80.jpg 39w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/03\/UBERALL-corps-article.jpg 500w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/figure><\/div>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oka\u00efdi, Oxybul, \u00cfDKIDS : tous les magasins des marques de la communaut\u00e9 \u00cfDKIDS vont d\u00e9sormais pouvoir suivre et actualiser en temps r\u00e9el leur image digitale. Comment ? Mathilde, charg\u00e9e de booster la transformation omnicanale dans les magasins OKAIDI, OXYBUL, \u00cfDKIDS r\u00e9pond \u00e0 nos questions. <\/p>\n","protected":false},"author":11,"featured_media":9356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[201,252,59],"tags":[978,288,45,77],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DIGITAL: \u00cfDKIDS polishes its digital shop windows - \u00cfDKIDS.COMMUNITY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.idkids.com\/en\/digitail-idkids-soigne-la-vitrine-digitale-de-tous-ses-magasins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITAL: \u00cfDKIDS polishes its digital shop windows - \u00cfDKIDS.COMMUNITY\" \/>\n<meta property=\"og:description\" content=\"Oka\u00efdi, Oxybul, \u00cfDKIDS : tous les magasins des marques de la communaut\u00e9 \u00cfDKIDS vont d\u00e9sormais pouvoir suivre et actualiser en temps r\u00e9el leur image digitale. Comment ? 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