{"id":8683,"date":"2019-12-06T11:03:10","date_gmt":"2019-12-06T10:03:10","guid":{"rendered":"https:\/\/corporate-idkids-com.azurewebsites.net\/linterview-minute-lindice-clo-sur-les-manteaux-okaidi-kezako\/"},"modified":"2019-12-06T15:39:49","modified_gmt":"2019-12-06T14:39:49","slug":"linterview-minute-lindice-clo-sur-les-manteaux-okaidi-kezako","status":"publish","type":"post","link":"https:\/\/corporate.idkids.com\/en\/linterview-minute-lindice-clo-sur-les-manteaux-okaidi-kezako\/","title":{"rendered":"Flash interview: what does the CLO label mean on Oka\u00efdi coats?"},"content":{"rendered":"\n<p><em>Anne, Oka\u00efdi Market Director in charge of coats explains this technical label that helps customers find what they need. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed-facebook wp-block-embed is-type-video is-provider-facebook\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.facebook.com\/OkaidiFrance\/videos\/2330447973748693\/\n<\/div><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/corporate.idkids.com\/en\/brand\/okaidi\/\">Oka\u00efdi<\/a> <\/strong> <strong>uses the CLO label on these coats: What is it?<\/strong> <\/p>\n\n\n\n<p>The CLO label (from the word \u201cclothes\u201d) is a universal label that measures the heat insulation provided by clothing. \u00a0It is provided by an external independent laboratory that carries out the measurement tests. <strong>On the children\u2019s clothing market, Oka\u00efdi is the only brand to test its coats<\/strong>. <\/p>\n\n\n\n<p><strong>Why\ndid you want to do this test? <\/strong><\/p>\n\n\n\n<p>Oka\u00efdi wants to create products that really help to protect children. That\u2019s why, for example, all our long-sleeved items have a hood, essential for protection from the rain, the wind and the cold! This triple protection presides over all our decisions. So, we wanted to measure the efficiency of our products in this area and provide a simple technical label that would help our customers choose. The goal: be sure that children were warm enough in their Oka\u00efdi coats. <strong>For winter 2019, 100% of our quilted coats have been tested. <\/strong>And to make the result of this test immediately comprehensible for our customers, we translated it into snowflakes:<\/p>\n\n\n\n<ul><li>1 snowflake: the coat provides protection up to -10 degrees<\/li><li>2 snowflakes: the coat provides protection up to -20 degrees<\/li><\/ul>\n\n\n\n<p><strong>How\nis this test useful to our customers?<\/strong><\/p>\n\n\n\n<p>The\nfirst criterion for buying a child\u2019s coat is protection from the cold. The CLO\nlabel is an objective indication measured by an independent laboratory that\nprovides our customers a clear label and a guarantee of the efficiency of our\nproducts. And its representation by a number of snowflakes makes the technical\naspects of our offer accessible to our teams, who use it to advise on products to\nmatch a child\u2019s requirements as closely as possible, and to our customers, of\ncourse.<\/p>\n\n\n\n<p><strong>Has\nthe CLO label changed how you work? <\/strong><\/p>\n\n\n\n<p>The tests it requires have helped us identify how we can improve and trace how cold affects every detail of each product.&nbsp; This has challenged every aspect of their design. For example we have reduced the number of seams on some down jackets, changed some padding, made ribbing on the cuffs standard for extreme cold weather items and even included inner \u201cskirts\u201d like the ones in ski jackets, to keep the cold out. Not forgetting the hidden detail that is widely appreciated: our pockets are lined with soft fleece!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/12\/animation-02.jpg\" alt=\"\" class=\"wp-image-8685\" srcset=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/12\/animation-02.jpg 1000w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/12\/animation-02-300x300.jpg 300w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/12\/animation-02-150x150.jpg 150w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/12\/animation-02-768x768.jpg 768w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/12\/animation-02-24x24.jpg 24w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/12\/animation-02-80x80.jpg 80w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/12\/animation-02-52x52.jpg 52w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/12\/animation-02-390x390.jpg 390w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Anne, Oka\u00efdi Market Director in charge of large items, explains CLO technical label that helps customers choose the best coat for their kid. <\/p>\n","protected":false},"author":11,"featured_media":8685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[252,426],"tags":[660,647,659,650,118,45,652,654,658,656,663],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Flash interview: what does the CLO label mean on Oka\u00efdi coats? - \u00cfDKIDS.COMMUNITY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.idkids.com\/en\/linterview-minute-lindice-clo-sur-les-manteaux-okaidi-kezako\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Flash interview: what does the CLO label mean on Oka\u00efdi coats? - \u00cfDKIDS.COMMUNITY\" \/>\n<meta property=\"og:description\" content=\"Anne, Oka\u00efdi Market Director in charge of large items, explains CLO technical label that helps customers choose the best coat for their kid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.idkids.com\/en\/linterview-minute-lindice-clo-sur-les-manteaux-okaidi-kezako\/\" \/>\n<meta property=\"og:site_name\" content=\"\u00cfDKIDS.COMMUNITY\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-06T10:03:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-06T14:39:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/12\/animation-02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Isabelle Pollet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabelle Pollet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/corporate.idkids.com\/en\/linterview-minute-lindice-clo-sur-les-manteaux-okaidi-kezako\/\",\"url\":\"https:\/\/corporate.idkids.com\/en\/linterview-minute-lindice-clo-sur-les-manteaux-okaidi-kezako\/\",\"name\":\"Flash interview: what does the CLO label mean on Oka\u00efdi coats? 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