{"id":8553,"date":"2019-11-29T18:15:30","date_gmt":"2019-11-29T17:15:30","guid":{"rendered":"https:\/\/corporate-idkids-com.azurewebsites.net\/giving-tuesday-le-fondactions-idkids-lance-le-tote-bag-solidaire-jacadi-x-tohana\/"},"modified":"2019-12-05T14:50:45","modified_gmt":"2019-12-05T13:50:45","slug":"giving-tuesday-le-fondactions-idkids-lance-le-tote-bag-solidaire-jacadi-x-tohana","status":"publish","type":"post","link":"https:\/\/corporate.idkids.com\/en\/giving-tuesday-le-fondactions-idkids-lance-le-tote-bag-solidaire-jacadi-x-tohana\/","title":{"rendered":"The \u00cfDKIDS Foundation launches the Jacadi X Tohana charity tote bag"},"content":{"rendered":"\n<p><strong>The <a href=\"https:\/\/corporate.idkids.com\/en\/foundation\/mission\/\">\u00cfDKIDS Foundation<\/a> is launching the Jacadi X Tohana charity tote bag in partnership with the JACADI brand and in association with the Tohana Madagascar charity. Based on a social business model, this project teaches Madagascan women in very vulnerable situations to sew bags from leftover stocks of exclusive Liberty fabrics. These bags will be on sale from 8th January 2020 in all Jacadi stores in France and on the website. All of the profits will be donated to the Tohana charity.<\/strong><\/p>\n\n\n\n<p>4 organisations are behind the creation in January 2019 of the <a href=\"http:\/\/tohanamadagascar.e-monsite.com\/\">Tohana charity<\/a> (the word means \u201csupport\u201d in Malagasy):<\/p>\n\n\n\n<ul><li>The \u00cfDKIDS Foundation, working to help vulnerable children for 10 years, <\/li><li>The <a href=\"http:\/\/www.interaide.org\/pratiques\/ong-membres\/atia?language=en\">ATIA\u2013Interaides <\/a>international NGO through which the Foundation has been working with the most vulnerable families and children in the shanty towns of Antananarivo, <\/li><li><a href=\"https:\/\/corporate.idkids.com\/en\/brand\/jacadi\/\">Jacadi Pari<\/a>s, whose most beautiful collections have historically been made in Madagascar, <\/li><li>And its local industrial partner, the LOI factory. Manufacturing in Antananarivo.<\/li><\/ul>\n\n\n\n<p>Together, they founded a social business that would teach very vulnerable mothers the skill of sewing. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> Helping parents means you are also helping children.   <\/p><\/blockquote>\n\n\n\n<p>Supporting this project is a way for Jacadi to help the population on this island move forward and develop. Passing on sewing expertise whilst helping women learn a new skill and trade was therefore a natural way to contribute.  <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"320\" src=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/11\/Ghesquiere_20190620_10-07-49_Jacadi_ATIA_Sac_Liberty_Madagascar-SMALL.jpg\" alt=\"\" class=\"wp-image-8468\" srcset=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/11\/Ghesquiere_20190620_10-07-49_Jacadi_ATIA_Sac_Liberty_Madagascar-SMALL.jpg 480w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/11\/Ghesquiere_20190620_10-07-49_Jacadi_ATIA_Sac_Liberty_Madagascar-SMALL-300x200.jpg 300w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/11\/Ghesquiere_20190620_10-07-49_Jacadi_ATIA_Sac_Liberty_Madagascar-SMALL-305x203.jpg 305w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/11\/Ghesquiere_20190620_10-07-49_Jacadi_ATIA_Sac_Liberty_Madagascar-SMALL-36x24.jpg 36w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/11\/Ghesquiere_20190620_10-07-49_Jacadi_ATIA_Sac_Liberty_Madagascar-SMALL-120x80.jpg 120w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/figure>\n\n\n\n<p>To achieve this, the \u00cfDKIDS Foundation and\nJacadi financed the refurbishment of a production workshop in the heart of the\nshanty town, the purchase of sewing machines, fabric and materials and the\nrecruitment of supervisory staff. The Jacadi teams created the business model\nand, with the \u00cfDKIDS Foundation, helped with the women\u2019s training organised by\nTohana and expert seamstresses from LOI Confection. <\/p>\n\n\n\n<p>By buying over 3,500 metres of exclusive\nLiberty\u00ae leftover fabric for the Tohana charity, this Jacadi community project\nis clearly embracing the circular economy initiative. <\/p>\n\n\n\n<p>Finally, by selling these reusable tote\nbags, Jacadi is raising the awareness of its customers about preserving the\nenvironment by reducing packaging and plastics. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>A lovely bag for a lovely gesture!<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Un joli sac pour un joli geste !\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EVI_kpyb6QM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The \u00cfDKIDS Foundation is launching the Jacadi X Tohana charity tote bag in partnership with the JACADI brand and in association with the Tohana Madagascar charity. Based on a social business model, this project teaches Madagascan women in very vulnerable situations to sew bags from leftover stocks of exclusive Liberty fabrics. These bags will be on sale from 8th January 2020 in all Jacadi stores in France and on the website. All of the profits will be donated to the Tohana charity.<\/p>\n","protected":false},"author":11,"featured_media":8471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[167,183,182,571,168,59],"tags":[539,266,584,580,581,151,157,174,262,579,73,320,577,583,547,572,111,186,582,343,578,546,573,574,544,575,545,203,576,548],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The \u00cfDKIDS Foundation launches the Jacadi X Tohana charity tote bag - \u00cfDKIDS.COMMUNITY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.idkids.com\/en\/giving-tuesday-le-fondactions-idkids-lance-le-tote-bag-solidaire-jacadi-x-tohana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The \u00cfDKIDS Foundation launches the Jacadi X Tohana charity tote bag - \u00cfDKIDS.COMMUNITY\" \/>\n<meta property=\"og:description\" content=\"The \u00cfDKIDS Foundation is launching the Jacadi X Tohana charity tote bag in partnership with the JACADI brand and in association with the Tohana Madagascar charity. Based on a social business model, this project teaches Madagascan women in very vulnerable situations to sew bags from leftover stocks of exclusive Liberty fabrics. These bags will be on sale from 8th January 2020 in all Jacadi stores in France and on the website. All of the profits will be donated to the Tohana charity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.idkids.com\/en\/giving-tuesday-le-fondactions-idkids-lance-le-tote-bag-solidaire-jacadi-x-tohana\/\" \/>\n<meta property=\"og:site_name\" content=\"\u00cfDKIDS.COMMUNITY\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-29T17:15:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-05T13:50:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2019\/11\/Ghesquiere_20190910_13-14-34_Jacadi_Premier_Jacadi-SMALL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"322\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Isabelle Pollet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabelle Pollet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/corporate.idkids.com\/en\/giving-tuesday-le-fondactions-idkids-lance-le-tote-bag-solidaire-jacadi-x-tohana\/\",\"url\":\"https:\/\/corporate.idkids.com\/en\/giving-tuesday-le-fondactions-idkids-lance-le-tote-bag-solidaire-jacadi-x-tohana\/\",\"name\":\"The \u00cfDKIDS Foundation launches the Jacadi X Tohana charity tote bag - 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