{"id":4701,"date":"2018-09-14T16:30:20","date_gmt":"2018-09-14T14:30:20","guid":{"rendered":"https:\/\/corporate-idkids-com.azurewebsites.net\/?p=4701"},"modified":"2018-11-20T08:32:58","modified_gmt":"2018-11-20T07:32:58","slug":"buy-a-red-nose-and-make-someone-smile","status":"publish","type":"post","link":"https:\/\/corporate.idkids.com\/en\/buy-a-red-nose-and-make-someone-smile\/","title":{"rendered":"Buy a red nose and make someone smile!"},"content":{"rendered":"

From 3 to 17 October, Oka\u00efdi-Oba\u00efbi, Oxybul and Jacadi will give their customers the opportunity to support a children’s charity by buying a red nose in store for one euro.<\/p><\/blockquote>\n

All year round \u00cfDKIDS brands take part in responsible community initiatives for and with children and encourage their customers to do the same.<\/p>\n

The Make Someone Smile campaign is very much in this vein with all of the profits raised from the sale of the red noses donated to the F\u00e9d\u00e9ration Fran\u00e7aise des Associations de Clowns Hospitaliers<\/a>, a partner of the \u00cfDKIDS foundation. In France, one in every two children is hospitalized at least once by the age of 15. This can be a traumatic experience for them and their loved ones.<\/p>\n

The funny antics of the hospital clowns help them to relax and smile again at this difficult time. The clowns are all professionals with theatrical, clowning and medical training.<\/p>\n

The federation is made up of 12 charities, including Le Rire M\u00e9decin<\/a> and Les Clowns de l\u2019Espoir<\/a>. All of the brands in the \u00cfDKIDS community are taking part in this great project to raise money for the foundation, and their sales teams are on the front line to ensure its success.<\/strong> This campaign is an excellent example of the uplifting corporate culture within \u00cfDKIDS<\/strong>.<\/p>\n

Our teams are guided by the principle of SHERBET (Smile, Hello, Eye contact, Respect, Bye, Enfant, Thank you). This positive and generous attitude demonstrates that smiles really do light up our lives. Even our logo depicts a smile and a red nose as a visual reminder! On 7 October (World Smile Day) our employees will be more determined than ever to do everything they can to make children smile.<\/p>\n

For this second event, the campaign will be launched worldwide. It’s a wonderful example of what people power can achieve!<\/strong><\/p>\n