{"id":4663,"date":"2018-09-14T16:32:29","date_gmt":"2018-09-14T14:32:29","guid":{"rendered":"https:\/\/corporate-idkids-com.azurewebsites.net\/?p=4663"},"modified":"2018-11-23T16:50:51","modified_gmt":"2018-11-23T15:50:51","slug":"a-closer-look-at-responsible-materials","status":"publish","type":"post","link":"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/","title":{"rendered":"A closer look at responsible materials"},"content":{"rendered":"<blockquote><p>Since it was founded in 1996, Oka\u00efdi has endeavoured to put sustainable development at the heart of its corporate activities. Getting its products right was essential, starting with choosing environmentally responsible raw materials.<\/p><\/blockquote>\n<p>Producing affordable products with low environmental impact was an ambitious challenge but made perfect sense as part of the \u00cfDKIDS business model. All of the member brands are committed to it. As schools prepare to go back, let&#8217;s take a look at some of the measures already taken by Oka\u00efdi.<\/p>\n<h3><strong>Which responsible materials are worth adopting?<\/strong><\/h3>\n<p><strong>\u00a0<\/strong>Materials are considered environmentally-friendly if their production requires less natural resources and energy and if they are recyclable and recycled.<\/p>\n<p><strong><u>Cotton<\/u><\/strong><\/p>\n<p>Cotton is the material mums prefer for their children as it is plant-based and robust. It is the main raw material used in Oka\u00efdi&#8217;s collections.<\/p>\n<p>Growing, ginning, packing, transporting, storing and otherwise producing cotton generates 350 million jobs all over the world. There are more than 100 million family farms whose sole income is derived from cotton. These small farms help reduce food insecurity as cotton is a more stable and less speculative source of income than other types of produce such as food crops, allowing families to save and invest. This also means its producers can grow and expand their operations.<\/p>\n<p>Unfortunately, conventional cotton production is one of the most polluting industries in the world, mainly because it uses so much water and requires a lot of insecticide and herbicide.<\/p>\n<p>Oka\u00efdi thus chose to use more responsibly produced cotton, i.e. environmentally-friendly and socially responsible cotton whose production:<\/p>\n<ul>\n<li>Is GMO-free.<\/li>\n<li>Uses less water.<\/li>\n<li>Restricts the use of chemicals such as fertilizers, herbicides, pesticides and insecticides.<\/li>\n<li>Is profitable for the producer.<\/li>\n<li>Respects human and labour rights.<\/li>\n<\/ul>\n<p><strong><u>Polyester<\/u><\/strong><\/p>\n<p>A hard-wearing, crease-resistant, stretch fabric that won&#8217;t felt, polyester can stand up to the rough treatment children hand out to their clothes. It is the other main fabric used by Oka\u00efdi.<\/p>\n<p>This easy-care material does not need to be washed so often, can be washed at a lower temperature and reduces the need for ironing. These are good habits that anyone can adopt to reduce the impact of textiles on the environment.<\/p>\n<p>Polyester is made from petrol, so Oka\u00efdi decided to use recycled polyester made from plastic bottles and recycled plastic for certain items to help reduce the amount of petrol used and waste produced. For instance, recycled polyester was used for down jacket fillings in the 2017 Winter collection.<\/p>\n<p><strong><u>Sustans\u00ae<\/u><\/strong><\/p>\n<p>Sustans\u00ae fibre is made from renewable, partly plant-based components and is an excellent alternative to feathers for filling parkas and down jackets. It is produced by fermenting corn, which uses 30% less energy and therefore reduces greenhouse gas emissions. Because Sustans\u00ae by DuPont Sorona (made from renewable plant-based components) is used to fill Oka\u00efdi parkas, these products are kinder to the planet.\u00a0They are also thermoregulating, which means they retain and regulate body heat to guarantee comfort and protection whatever the weather.<\/p>\n<h3><strong>Who works with Oka\u00efdi on this?<\/strong><\/h3>\n<p>Oka\u00efdi is committed to progress and is working with accredited third parties to improve its environmental and social credentials:<\/p>\n<ul>\n<li><a href=\"http:\/\/bettercotton.org\/\" target=\"_blank\" rel=\"noopener\">The Better Cotton Initiative<\/a> aims to make world cotton production more responsible to benefit those who produce it, the environment it is grown in and the future of the textile industry.<\/li>\n<\/ul>\n<div class=\"video-container\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/NuMCFm-yZbE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<ul>\n<li><a href=\"https:\/\/www.oeko-tex.com\/en\/business\/certifications_and_services\/ots_100\/ots_100_start.xhtml\" target=\"_blank\" rel=\"noopener\">OEKO-TEX\u00ae<\/a> is a label that has strict guidelines to limit the use of harmful substances in the production chain. It is mainly used for Oka\u00efdi&#8217;s bed linen.<\/li>\n<li>The factory that supplies Oka\u00efdi with its recycled polyester complies with the <a href=\"http:\/\/www.ecolabelindex.com\/ecolabel\/global-recycle-standard\" target=\"_blank\" rel=\"noopener\">Global Recycle Standard<\/a>. This certification is awarded by an independent body and guarantees that a given product is made from recycled material.<\/li>\n<li><a href=\"http:\/\/www.repreve.com\/\" target=\"_blank\" rel=\"noopener\">REPREVE<\/a> recycles plastic bottles and waste and turns them into textiles. On average, 30% of the recycled polyester in Oka\u00efdi\u2019s products is REPREVE polyester. As a result of this global initiative, Oka\u00efdi has recycled the equivalent of 10 million bottles.<\/li>\n<\/ul>\n<h3><strong><u>The upshot?<\/u><\/strong><\/h3>\n<p><strong><u>Responsible cotton<\/u><\/strong><\/p>\n<ul>\n<li>In 2015, Oka\u00efdi only used conventional cotton.<\/li>\n<li>By the end of 2016, 30% of the cotton used in its collections was sourced through the Better Cotton Initiative.<\/li>\n<li>By the end of 2017, 50% of the cotton used in its collections will be sourced through the Better Cotton Initiative.<\/li>\n<li>By 2020 Oka\u00efdi aims to procure 100% of its cotton from responsible sources such as the BCI and organic farming.<\/li>\n<\/ul>\n<p><strong><u>Organic cotton<\/u><\/strong><\/p>\n<p>This cotton is primarily used by Oba\u00efbi for its baby clothing (mainly T-shirts, bodysuits and underwear). It made up 28% of the baby sleepwear featured in its Winter 2017 collection.<\/p>\n<p><strong><u>Recycled polyester<\/u><\/strong><\/p>\n<p>For the Spring-Summer 2017 and Autumn-Winter 2017-18 collections, 90% of Oka\u00efdi and Oba\u00efbi padded sleeved clothing (e.g. parkas and down jackets) will be made using a recycled polyester fill.<\/p>\n<p><strong><u>Sustans\u00ae<\/u><\/strong><\/p>\n<p>Oka\u00efdi has produced four exclusive products containing this fibre: two down jackets for Autumn-Winter 2016 and two new products for 2017.<\/p>\n<p><strong><u><a href=\"http:\/\/www.okaidi.fr\/nos-engagements\/\" target=\"_blank\" rel=\"noopener\">Learn more about Oka\u00efdi\u2019s commitments<\/a><\/u><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since it was founded in 1996, Oka\u00efdi has endeavoured to put sustainable development at the heart of its corporate activities. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[167,172],"tags":[244,198,170,245,239,246],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A closer look at responsible materials - \u00cfDKIDS.COMMUNITY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A closer look at responsible materials - \u00cfDKIDS.COMMUNITY\" \/>\n<meta property=\"og:description\" content=\"Since it was founded in 1996, Oka\u00efdi has endeavoured to put sustainable development at the heart of its corporate activities. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/\" \/>\n<meta property=\"og:site_name\" content=\"\u00cfDKIDS.COMMUNITY\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-14T14:32:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-23T15:50:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2017\/09\/visuel-actu-ok-matieres.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"275\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Isabelle Pollet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabelle Pollet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/\",\"url\":\"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/\",\"name\":\"A closer look at responsible materials - \u00cfDKIDS.COMMUNITY\",\"isPartOf\":{\"@id\":\"https:\/\/corporate.idkids.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2017\/09\/visuel-actu-ok-matieres.jpg\",\"datePublished\":\"2018-09-14T14:32:29+00:00\",\"dateModified\":\"2018-11-23T15:50:51+00:00\",\"author\":{\"@id\":\"https:\/\/corporate.idkids.com\/#\/schema\/person\/c32699abcc5a1c1b8c7b8131a1471154\"},\"breadcrumb\":{\"@id\":\"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/#primaryimage\",\"url\":\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2017\/09\/visuel-actu-ok-matieres.jpg\",\"contentUrl\":\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2017\/09\/visuel-actu-ok-matieres.jpg\",\"width\":480,\"height\":275},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/corporate.idkids.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ACT FOR KIDS\",\"item\":\"https:\/\/corporate.idkids.com\/en\/category\/act-for-kids-en\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Environmental initiatives\",\"item\":\"https:\/\/corporate.idkids.com\/en\/category\/act-for-kids-en\/environmental-initiatives\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"A closer look at responsible materials\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/corporate.idkids.com\/#website\",\"url\":\"https:\/\/corporate.idkids.com\/\",\"name\":\"\u00cfDKIDS.COMMUNITY\",\"description\":\"Let's work to make a better world for growing children\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/corporate.idkids.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/corporate.idkids.com\/#\/schema\/person\/c32699abcc5a1c1b8c7b8131a1471154\",\"name\":\"Isabelle Pollet\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/corporate.idkids.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e8c1b3cc6620645b5aa99d82def7894d?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e8c1b3cc6620645b5aa99d82def7894d?s=96&d=blank&r=g\",\"caption\":\"Isabelle Pollet\"},\"url\":\"https:\/\/corporate.idkids.com\/en\/author\/ipollet_idg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A closer look at responsible materials - \u00cfDKIDS.COMMUNITY","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/","og_locale":"en_US","og_type":"article","og_title":"A closer look at responsible materials - \u00cfDKIDS.COMMUNITY","og_description":"Since it was founded in 1996, Oka\u00efdi has endeavoured to put sustainable development at the heart of its corporate activities. [&hellip;]","og_url":"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/","og_site_name":"\u00cfDKIDS.COMMUNITY","article_published_time":"2018-09-14T14:32:29+00:00","article_modified_time":"2018-11-23T15:50:51+00:00","og_image":[{"width":480,"height":275,"url":"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2017\/09\/visuel-actu-ok-matieres.jpg","type":"image\/jpeg"}],"author":"Isabelle Pollet","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Isabelle Pollet","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/","url":"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/","name":"A closer look at responsible materials - \u00cfDKIDS.COMMUNITY","isPartOf":{"@id":"https:\/\/corporate.idkids.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/#primaryimage"},"image":{"@id":"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/#primaryimage"},"thumbnailUrl":"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2017\/09\/visuel-actu-ok-matieres.jpg","datePublished":"2018-09-14T14:32:29+00:00","dateModified":"2018-11-23T15:50:51+00:00","author":{"@id":"https:\/\/corporate.idkids.com\/#\/schema\/person\/c32699abcc5a1c1b8c7b8131a1471154"},"breadcrumb":{"@id":"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/#primaryimage","url":"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2017\/09\/visuel-actu-ok-matieres.jpg","contentUrl":"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2017\/09\/visuel-actu-ok-matieres.jpg","width":480,"height":275},{"@type":"BreadcrumbList","@id":"https:\/\/corporate.idkids.com\/en\/a-closer-look-at-responsible-materials\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/corporate.idkids.com\/en\/"},{"@type":"ListItem","position":2,"name":"ACT FOR KIDS","item":"https:\/\/corporate.idkids.com\/en\/category\/act-for-kids-en\/"},{"@type":"ListItem","position":3,"name":"Environmental initiatives","item":"https:\/\/corporate.idkids.com\/en\/category\/act-for-kids-en\/environmental-initiatives\/"},{"@type":"ListItem","position":4,"name":"A closer look at responsible materials"}]},{"@type":"WebSite","@id":"https:\/\/corporate.idkids.com\/#website","url":"https:\/\/corporate.idkids.com\/","name":"\u00cfDKIDS.COMMUNITY","description":"Let's work to make a better world for growing children","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/corporate.idkids.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/corporate.idkids.com\/#\/schema\/person\/c32699abcc5a1c1b8c7b8131a1471154","name":"Isabelle Pollet","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/corporate.idkids.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e8c1b3cc6620645b5aa99d82def7894d?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e8c1b3cc6620645b5aa99d82def7894d?s=96&d=blank&r=g","caption":"Isabelle Pollet"},"url":"https:\/\/corporate.idkids.com\/en\/author\/ipollet_idg\/"}]}},"_links":{"self":[{"href":"https:\/\/corporate.idkids.com\/en\/wp-json\/wp\/v2\/posts\/4663"}],"collection":[{"href":"https:\/\/corporate.idkids.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corporate.idkids.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corporate.idkids.com\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/corporate.idkids.com\/en\/wp-json\/wp\/v2\/comments?post=4663"}],"version-history":[{"count":0,"href":"https:\/\/corporate.idkids.com\/en\/wp-json\/wp\/v2\/posts\/4663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corporate.idkids.com\/en\/wp-json\/wp\/v2\/media\/4665"}],"wp:attachment":[{"href":"https:\/\/corporate.idkids.com\/en\/wp-json\/wp\/v2\/media?parent=4663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corporate.idkids.com\/en\/wp-json\/wp\/v2\/categories?post=4663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corporate.idkids.com\/en\/wp-json\/wp\/v2\/tags?post=4663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}