{"id":4639,"date":"2018-09-14T16:32:40","date_gmt":"2018-09-14T14:32:40","guid":{"rendered":"https:\/\/corporate-idkids-com.azurewebsites.net\/?p=4639"},"modified":"2018-11-23T16:46:29","modified_gmt":"2018-11-23T15:46:29","slug":"join-the-idtroc-movement-and-get-sorting","status":"publish","type":"post","link":"https:\/\/corporate.idkids.com\/en\/join-the-idtroc-movement-and-get-sorting\/","title":{"rendered":"Join the \u00cfDTROC movement and get sorting!"},"content":{"rendered":"<blockquote><p>\u00cfDKIDS brands offer their customers a way to contribute to the circular economy. Let\u2019s take a closer look!<\/p><\/blockquote>\n<p><strong>\u00cfDTROC is a free second-hand clothing service<\/strong> for current members of the group\u2019s loyalty programme. <strong>\u00cfDKIDS community stores regularly hold \u00cfDTROC events selling clothing, books and babycare items to give these products a second life.<\/strong><\/p>\n<p>During each campaign customers drop off items for the stores to sell. Each brand is responsible for marketing the event, including managing mailing lists, putting up posters in stores and setting up special corners for the sale. All customers dropping off items are given a labelling kit. Once the items are sold, they receive gift vouchers to spend in-store.<\/p>\n<p><strong>This conscientious initiative is an opportunity for our customers to give back to the community, as any unsold items are donated to a charity sponsored by the store in partnership with the \u00cfDKIDS foundation.<\/strong><\/p>\n<p>As well as being a socially responsible event, \u00cfDTROC promotes interaction between customers and the store teams.<\/p>\n<ul>\n<li><strong>\u00cfDTROC in figures<\/strong><\/li>\n<\/ul>\n<p><strong>In 2016<\/strong> more than 41,000 products were given a second life: 65% were resold and 7,300 unsold items were donated to charities supported by the \u00cfDKIDS foundation.<\/p>\n<p>On average, 98% of customers who donated goods received a 50 euro gift voucher, so they did well for themselves as well as helping the environment!<\/p>\n<ul>\n<li><strong>Project history<\/strong><\/li>\n<\/ul>\n<p>\u00cfDTROC was created by Oxybul and was initially called \u201cTROXY Books\u201d. It was held just before the schools went back every year. The initiative grew in 2016 when \u00cfDKIDS decided to extend this new way of consuming to all its brands in France and abroad. After the book sale, further sales were held for toys, babycare items and clothing (\u00cfDKIDS, Oka\u00efdi and Jacadi) between June 2016 and June 2017. The success of this trial led to the gradual expansion of the concept. The goal for the \u00cfDKIDS community is to be a key player in the circular economy and offer responsible methods of consumption to its customers.<\/p>\n<p><strong>Following on from its successful launch, \u00cfDTROC has become a long-term fixture at \u00cfDKIDS and a special back-to-school event at Oxybul.<\/strong> The sales are held from 6 to 16 September at Oxybul and from 6 to 30 September in \u00cfDKIDS stores.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Find out more about <a href=\"https:\/\/www.idkids.fr\/actualites-idkids\/id-troc-achetez-et-vendez-d-occasion\/idtroc-livres-idkids\" target=\"_blank\" rel=\"noopener\">\u00cfDKIDS stores<\/a>.<\/li>\n<li>Find out more about <a href=\"https:\/\/www.idkids.fr\/actualites-idkids\/id-troc-achetez-et-vendez-d-occasion\/idtroc-livres-oxybul\" target=\"_blank\" rel=\"noopener\">Oxybul<\/a> stores.<\/li>\n<li><a href=\"https:\/\/corporate.idkids.com\/ludovic-leurent-responsable-projet-idtroc\/\" target=\"_blank\" rel=\"noopener\">For a behind-the-scenes look at this great initiative, watch the interview with its project manager, Ludovic Leurent.<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00cfDKIDS brands offer their customers a way to contribute to the circular economy. Let\u2019s take a closer look! \u00cfDTROC is [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[167,172,168],"tags":[178,179,177],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Join the \u00cfDTROC movement and get sorting! - \u00cfDKIDS.COMMUNITY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.idkids.com\/en\/join-the-idtroc-movement-and-get-sorting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Join the \u00cfDTROC movement and get sorting! - \u00cfDKIDS.COMMUNITY\" \/>\n<meta property=\"og:description\" content=\"\u00cfDKIDS brands offer their customers a way to contribute to the circular economy. 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