{"id":15847,"date":"2021-03-17T16:40:17","date_gmt":"2021-03-17T15:40:17","guid":{"rendered":"https:\/\/corporate-idkids-com.azurewebsites.net\/1ere-ope-marque-soeur-pour-absorba-oxybul-catimini-et-consobaby\/"},"modified":"2021-04-19T16:12:46","modified_gmt":"2021-04-19T14:12:46","slug":"1ere-ope-marque-soeur-pour-absorba-oxybul-catimini-et-consobaby","status":"publish","type":"post","link":"https:\/\/corporate.idkids.com\/en\/1ere-ope-marque-soeur-pour-absorba-oxybul-catimini-et-consobaby\/","title":{"rendered":"1st sister brand operation for Absorba, Oxybul, Catimini and Consobaby"},"content":{"rendered":"\n<p><strong><strong>What is a sister brand operation? And why is this good news? We\u2019ve got all the answers!<\/strong><\/strong><\/p>\n\n\n\n<p>Partners for 3 seasons already, Absorba and <a href=\"https:\/\/www.jolibump.com\/fr\/\">JOLIBUMP<\/a>, the environmentally-friendly brand for mums-to-be, launched a competition from 17th to 31st March.\u00a0 To boost their visibility but most importantly a key recruitment campaign for <a href=\"https:\/\/www.absorba.com\/fr-fr\/\">Absorba<\/a>.<\/p>\n\n\n\n<p>At 70 years old, Absorba first developed its wholesale* business before launching its own online store 2 years ago.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>OBVIOUSLY, ONE OF THE BRAND\u2019S MAJOR CHALLENGES IS TO COLLECT CUSTOMER DATA.<\/p><\/blockquote>\n\n\n\n<p>A complete tool was launched on social media for this operation with:<\/p>\n\n\n\n<ul><li>A super prize: a mother-baby maternity bag worth over \u20ac460 and Absorba vouchers.<\/li><li>An influence campaign: 7 pregnant influencers, one very powerful, @madameSantoro (505K@), and 6 micro influencers such as @clanantaise, @deux_joliesbulles, @elisebgn, @coline.schl\u2026 will promote the brand, products and competition over the coming days.<\/li><li><strong>AND ABOVE ALL, there is support from sister brands <\/strong><a href=\"https:\/\/www.oxybul.com\/\"><strong>Oxybul<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.catimini.com\/fr-fr\/\"><strong>Catimini<\/strong><\/a><strong> and <\/strong><a href=\"https:\/\/www.consobaby.com\/\"><strong>Consobaby<\/strong><\/a><strong>!<\/strong><\/li><\/ul>\n\n\n\n<p><strong><strong>What does a sister brand do?<\/strong><\/strong><br>The main advantage of a community of brands like <a href=\"https:\/\/corporate.idkids.com\/groupe\/qui-sommes-nous\/\">\u00cfDKIDS<\/a> is the possibility of boosting the renown and reputation of other brands.<\/p>\n\n\n\n<p>For this operation, Oxybul, Catimini and Consobaby provided Absorba with space in their newsletters and\/or on their homepage, promoting the competition to their entire customer base.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"741\" src=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2021\/03\/Capture-de\u0301cran-2021-03-17-a\u0300-16.02.03-1024x741.png\" alt=\"\" class=\"wp-image-15329\" srcset=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2021\/03\/Capture-de\u0301cran-2021-03-17-a\u0300-16.02.03-1024x741.png 1024w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2021\/03\/Capture-de\u0301cran-2021-03-17-a\u0300-16.02.03-300x217.png 300w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2021\/03\/Capture-de\u0301cran-2021-03-17-a\u0300-16.02.03-768x556.png 768w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2021\/03\/Capture-de\u0301cran-2021-03-17-a\u0300-16.02.03-305x221.png 305w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2021\/03\/Capture-de\u0301cran-2021-03-17-a\u0300-16.02.03-33x24.png 33w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2021\/03\/Capture-de\u0301cran-2021-03-17-a\u0300-16.02.03-111x80.png 111w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2021\/03\/Capture-de\u0301cran-2021-03-17-a\u0300-16.02.03.png 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Which represents a potential source of qualified data and customer contacts.<\/p>\n\n\n\n<p>And the icing on the cake: Absorba is also launching its first collection of Instagram GIFs! A complete collection of little animated images to stick on photos before posting them on your Instagram feed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"716\" src=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2021\/03\/Capture-de\u0301cran-2021-03-17-a\u0300-16.09.18.png\" alt=\"\" class=\"wp-image-15331\" srcset=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2021\/03\/Capture-de\u0301cran-2021-03-17-a\u0300-16.09.18.png 740w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2021\/03\/Capture-de\u0301cran-2021-03-17-a\u0300-16.09.18-300x290.png 300w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2021\/03\/Capture-de\u0301cran-2021-03-17-a\u0300-16.09.18-305x295.png 305w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2021\/03\/Capture-de\u0301cran-2021-03-17-a\u0300-16.09.18-25x24.png 25w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2021\/03\/Capture-de\u0301cran-2021-03-17-a\u0300-16.09.18-83x80.png 83w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p>*Wholesale means product distribution to multibrand retailers: independent stores, department stores, concept stores and also online stores. The brand that chooses wholesale distribution will not sell their product to the end-customer but to another distributor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a sister brand operation? And why is this good news? We\u2019ve got all the answers!<\/p>\n","protected":false},"author":16,"featured_media":15338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1325,1021],"tags":[1648,1649,1652],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>1st sister brand operation for Absorba, Oxybul, Catimini and Consobaby - \u00cfDKIDS.COMMUNITY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.idkids.com\/en\/1ere-ope-marque-soeur-pour-absorba-oxybul-catimini-et-consobaby\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1st sister brand operation for Absorba, Oxybul, Catimini and Consobaby - \u00cfDKIDS.COMMUNITY\" \/>\n<meta property=\"og:description\" content=\"What is a sister brand operation? 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