{"id":12849,"date":"2020-09-14T16:34:40","date_gmt":"2020-09-14T14:34:40","guid":{"rendered":"https:\/\/corporate-idkids-com.azurewebsites.net\/interview-oxybul-dedie-une-equipe-a-son-developpement-international\/"},"modified":"2020-09-21T11:06:17","modified_gmt":"2020-09-21T09:06:17","slug":"interview-oxybul-dedicates-a-team-to-its-international-development","status":"publish","type":"post","link":"https:\/\/corporate.idkids.com\/en\/interview-oxybul-dedicates-a-team-to-its-international-development\/","title":{"rendered":"Interview: Oxybul dedicates a team to its international development."},"content":{"rendered":"\n<p><strong><strong>After 4 years developing Oka\u00efdi in Eastern Europe, Patrick Vancayseele has accepted a new mission: Oxybul\u2019s international wholesale development and partnerships. Here he presents his mission, the Oxybul team, advantages and challenges on the international market and his roadmap.\u00a0<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"813\" src=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/09\/IMG_4595-1024x813.jpg\" alt=\"\" class=\"wp-image-12711\" srcset=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/09\/IMG_4595-1024x813.jpg 1024w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/09\/IMG_4595-300x238.jpg 300w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/09\/IMG_4595-768x609.jpg 768w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/09\/IMG_4595-305x242.jpg 305w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/09\/IMG_4595-30x24.jpg 30w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/09\/IMG_4595-101x80.jpg 101w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/09\/IMG_4595.jpg 1501w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul><li><strong><strong>Hi Patrick. You\u2019ve just changed roles in the <\/strong><a href=\"https:\/\/corporate.idkids.com\/groupe\/qui-sommes-nous\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u00cfDKIDS community<\/strong><\/a><strong>. What is your job now?\u00a0<\/strong><\/strong><\/li><\/ul>\n\n\n\n<p>I&#8217;m responsible for Oxybul\u2019s international wholesale development and partnerships.<\/p>\n\n\n\n<ul><li><strong><strong>How will your career path help you in this new role?\u00a0<\/strong><\/strong><\/li><\/ul>\n\n\n\n<p>My 4.5 years in international development for <a href=\"https:\/\/www.okaidi.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oka\u00efdi<\/a> have trained me in multicultural environments and B2B relations. My expertise: discovering and developing business on the international market.\u00a0<\/p>\n\n\n\n<p>My second asset is my network of internal contacts. I am very well-connected with my managers for customs and excise, warehouses, IT and logistics. Today this will help me develop <a href=\"https:\/\/www.oxybul.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oxybul<\/a> even faster. Which is great because each new partnership is a story, a process and a specific market!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Each new partnership is a story, a process and a specific market!&#8221;<\/p><\/blockquote>\n\n\n\n<ul><li><strong><strong>Have you chosen a new team?\u00a0<\/strong><\/strong><\/li><\/ul>\n\n\n\n<p>Yes and no! I\u2019m delighted to have the extensive experience of Emilie Worth and her 18 years on the international market firstly for Oka\u00efdi, then <a href=\"https:\/\/www.jacadi.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jacadi<\/a> and Oxybul since February 2017. Emilie knows the back and front office inside out.\u00a0<\/p>\n\n\n\n<p>And since 1st September, Laura Hamel has been working with us a few days a week, managing the entire back office operations. Laura has also been working a few days a week in Oka\u00efdi stores for 3 years. We just need to learn to work together but we each have solid <a href=\"https:\/\/corporate.idkids.com\/homme-culture\/culture-dentreprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">corporate culture<\/a> and brand foundations and our skills are very complementary.\u00a0<\/p>\n\n\n\n<ul><li><strong><strong>What is your day-to-day work like?\u00a0<\/strong><\/strong><\/li><\/ul>\n\n\n\n<p>It\u2019s intense as we have openings imminent in 2 new countries&#8230;<\/p>\n\n\n\n<ol><li>In Serbia: we are finalising our product availability to open a corner in a <a href=\"https:\/\/www.letoshop.gr\/\">Leto<\/a> store in Belgrade. We are working with the same partner with whom we recently opened <a href=\"https:\/\/corporate.idkids.com\/grece-6-nouveaux-magasins-okaidi-en-mars-2018\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 corners in Leto stores in Greece.<\/a><\/li><li>And, spoiler alert, we are finalising the deliveries of all first orders for a new country outside the EU, so more complicated when it comes to customs duties.<\/li><\/ol>\n\n\n\n<p>In parallel, we are continuing to develop in Denmark where we have <a href=\"https:\/\/corporate.idkids.com\/international-interview-de-kenneth-w-norgaard-pdg-de-babysam-6-mois-apres-son-lancement-doxybul-au-danemark\/\" target=\"_blank\" rel=\"noreferrer noopener\">an exclusive partnership with BabySam<\/a>, the local leader. Oxybul is already present in 33 <a href=\"https:\/\/www.babysam.dk\/\">BabySam<\/a> stores. We are supporting this partner by enriching the Oxybul offer and continuing their cultural adaptation to the brand: a virtuous circle that will move their sales forward. We should have been there this week to train the teams. We are switching to digital resources because of COVID but we\u2019re continuing the training.\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;The priority area for development is EU countries because we share the same regulations. But we are not discounting any opportunities outside the EU!&#8221;<\/p><\/blockquote>\n\n\n\n<ul><li><strong><strong>What are <a href=\"https:\/\/www.oxybul.com\/\">Oxybul <\/a>\u2018s advantages on the international market?\u00a0<\/strong><\/strong><\/li><\/ul>\n\n\n\n<p>What makes us unique is our expertise in child development through play. We are really selling our ability to co-create both with experts and parents. When we explain what we are working on, they are really interested. It is the benefits our Talent brands offer children that make a difference.\u00a0<\/p>\n\n\n\n<ul><li><strong><strong>And what challenges are you facing?<\/strong><\/strong><\/li><\/ul>\n\n\n\n<p>In general terms, Oxybul is starting from scratch on the international market. There are possible synergies with the group\u2019s historic partners developed for Oka\u00efdi, in textile retail. We must therefore identify key operators on the toy market and make a name for ourselves.\u00a0<\/p>\n\n\n\n<ul><li><strong><strong>What is your dream for Oxybul on the international market?<\/strong><\/strong><\/li><\/ul>\n\n\n\n<p>I want to see Oxybul toys throughout Europe, in benchmark toy stores! Tomorrow, we should be as famous as Djeco, Lego, Playmobil, Fisher&#8230;and known for our difference and our creativity.<\/p>\n\n\n\n<ul><li><strong><strong>If you had a magic wand, what would you change to move forward faster?<\/strong><\/strong><\/li><\/ul>\n\n\n\n<p>What we\u2019re missing today is IT flexibility to create prices, order products, invoice partners&#8230; My dream: a website where our partners could order their products directly with product visuals for them to see. Even if you are a small customer, with small orders. But otherwise, we have everything we need!\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After 4 years developing Oka\u00efdi in Eastern Europe, Patrick Vancayseele has accepted a new mission: Oxybul\u2019s international wholesale development and partnerships. Here he presents his mission, the Oxybul team, advantages and challenges on the international market and his roadmap. <\/p>\n","protected":false},"author":11,"featured_media":12684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1412,1021,997,1430,59],"tags":[188,1432,180],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview: Oxybul dedicates a team to its international development. - \u00cfDKIDS.COMMUNITY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.idkids.com\/en\/interview-oxybul-dedicates-a-team-to-its-international-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview: Oxybul dedicates a team to its international development. - \u00cfDKIDS.COMMUNITY\" \/>\n<meta property=\"og:description\" content=\"After 4 years developing Oka\u00efdi in Eastern Europe, Patrick Vancayseele has accepted a new mission: Oxybul\u2019s international wholesale development and partnerships. 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