{"id":10840,"date":"2020-04-22T16:49:11","date_gmt":"2020-04-22T14:49:11","guid":{"rendered":"https:\/\/corporate-idkids-com.azurewebsites.net\/good-news-consobaby-soutient-le-made-in-france\/"},"modified":"2020-04-23T17:49:37","modified_gmt":"2020-04-23T15:49:37","slug":"good-news-consobaby-supports-made-in-france","status":"publish","type":"post","link":"https:\/\/corporate.idkids.com\/en\/good-news-consobaby-supports-made-in-france\/","title":{"rendered":"GOOD NEWS: ConsoBaby supports \u201cMade in France\u201d"},"content":{"rendered":"\n

How can solidarity be encouraged and beneficial between brands? Camille LEHUR, social media manager for Consobaby, tells us:<\/strong><\/p>\n\n\n\n

The Made in France contest launched by ConsoBaby wrapped up on 19 April. What was different about this contest?<\/p>\n\n\n\n

It was a solidarity-based contest.
These are challenging times for many companies, and so ConsoBaby chose to raise the visibility of 18 Made in France brands.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

For these brands, this means free promotion among a targeted group of consumers to support their businesses (communication on social media to 200,000 Facebook fans and 7,000 Instagram followers, and a newsletter sent to 38,000 parents).<\/p>\n\n\n\n

For parents who follow ConsoBaby, it was a chance to win high-quality products made in France products for babies (nappies, care products, clothing, food etc.).<\/p>\n\n\n\n

The results were outstanding: more than 10,000 people participated, with 10,628 in all! <\/p><\/blockquote>\n\n\n\n

This is twice as many as usual for this type of initiative.<\/p>\n\n\n\n

In terms of brand visibility, we reached 110,000 people on social media and 40,000 through our newsletters, while getting nearly 445,000 impressions on our site.\u00a0<\/p>\n\n\n\n

This boosted our social media engagement and helped us maintain normal traffic levels during the confinement period.<\/p>\n\n\n\n

It was a huge success, not only for us but for the 18 brands that participated as well.<\/strong><\/p>\n\n\n\n

The next contest is under development on the theme \u201cBaby\u2019s first spring\u201d as lockdown measures begin to ease.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

How can solidarity be encouraged and beneficial between brands?<\/p>\n","protected":false},"author":16,"featured_media":10702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[167,1021],"tags":[1253,1254,1255],"acf":[],"yoast_head":"\nGOOD NEWS: ConsoBaby supports \u201cMade in France\u201d - \u00cfDKIDS.COMMUNITY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.idkids.com\/en\/good-news-consobaby-supports-made-in-france\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GOOD NEWS: ConsoBaby supports \u201cMade in France\u201d - \u00cfDKIDS.COMMUNITY\" \/>\n<meta property=\"og:description\" content=\"How can solidarity be encouraged and beneficial between brands?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/corporate.idkids.com\/en\/good-news-consobaby-supports-made-in-france\/\" \/>\n<meta property=\"og:site_name\" content=\"\u00cfDKIDS.COMMUNITY\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-22T14:49:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-23T15:49:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/04\/be\u0301be\u0301-vignette-conso.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caroline Tellier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caroline Tellier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/corporate.idkids.com\/en\/good-news-consobaby-supports-made-in-france\/\",\"url\":\"https:\/\/corporate.idkids.com\/en\/good-news-consobaby-supports-made-in-france\/\",\"name\":\"GOOD NEWS: ConsoBaby supports \u201cMade in France\u201d - 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