{"id":10641,"date":"2020-04-20T16:44:01","date_gmt":"2020-04-20T14:44:01","guid":{"rendered":"https:\/\/corporate-idkids-com.azurewebsites.net\/backstage-unsoirensemble-est-une-formidable-opportunite-de-montrer-toute-la-complementarite-de-nos-marques\/"},"modified":"2020-04-21T17:20:46","modified_gmt":"2020-04-21T15:20:46","slug":"backstage-evening-together-is-a-fantastic-opportunity","status":"publish","type":"post","link":"https:\/\/corporate.idkids.com\/en\/backstage-evening-together-is-a-fantastic-opportunity\/","title":{"rendered":"BACKSTAGE: \u201c#EveningTogether is a fantastic opportunity to show how our brands complement each other!\u201d"},"content":{"rendered":"\n<p><strong><strong><strong>More than 20,000 views for the final \u00cfDKIDS brands\u2019 #EveningTogether Facebook live with musical storytelling. Kim, the Editorial Pilot for cross-brand customer communication explains:<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>\u201cToday, e-commerce and the more sales-oriented newsletters are starting back up. However, the brands will continue sending out an \u201c<a href=\"https:\/\/corporate.idkids.com\/good-tips-decouvrez-les-newsletters-didkids-avec-vos-enfants\/\">ALL TOGETHER<\/a>\u201d newsletter every week.<\/p>\n\n\n\n<p>They will also keep doing the <a href=\"https:\/\/corporate.idkids.com\/stay-tuned-les-marques-didkids-instaurent-un-nouveau-rituel-du-soir-avec-les-enfants\/\">#EveningTogether<\/a> activity on Fridays at 6pm on Facebook. And with good reason: we\u2019ve finally found the right way to reach a wide audience. The <a href=\"https:\/\/www.facebook.com\/Rigolocommelavie\/photos\/rpp.132716926762786\/3128878820479900\/?type=3&amp;theater\">\u00a0\u201cFamily Orchestra\u201d evening event from Rigolo Comme La Vie<\/a> on Friday 17 April resulted in:\u00a0<\/p>\n\n\n\n<ul><li>20856 views,<\/li><li>229 likes\u00a0<\/li><li>102 shares.\u00a0<\/li><li>Loads of comments asking for more evening storytelling times!<\/li><\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><strong>The secret to this success? We achieved \u201ccross posting\u201d!<\/strong><\/strong><\/p><\/blockquote>\n\n\n\n<p>RCLV plugged its film on its page. And our other brands (Oxybul, Oka\u00efdi, Bubble and N\u2019Joy) published it on their pages at the same time. <strong>Each brand had to agree to promote a \u201ccousin\u201d brand from the community.<\/strong><\/p>\n\n\n\n<p>And it worked: we went from 7,300 views for one week last time to more than 20,000 views in a weekend just by doing this.<\/p>\n\n\n\n<p>This is an incredible opportunity to show not only what sets us apart but also how the brands complement each other and the way they all enrich the \u00cfDKIDS community! \ud83d\ude09<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"470\" height=\"450\" src=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/04\/RCLV-capture-commentaire-unsoirensemble.jpg\" alt=\"\" class=\"wp-image-10521\" srcset=\"https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/04\/RCLV-capture-commentaire-unsoirensemble.jpg 470w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/04\/RCLV-capture-commentaire-unsoirensemble-300x287.jpg 300w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/04\/RCLV-capture-commentaire-unsoirensemble-305x292.jpg 305w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/04\/RCLV-capture-commentaire-unsoirensemble-25x24.jpg 25w, https:\/\/corporate.idkids.com\/wp-content\/uploads\/2020\/04\/RCLV-capture-commentaire-unsoirensemble-84x80.jpg 84w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 20,000 views for the final \u00cfDKIDS brands\u2019 #EveningTogether Facebook live with musical storytelling. Kim, the Editorial Pilot for cross-brand customer communication explains:<\/p>\n","protected":false},"author":11,"featured_media":10520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[167,1021],"tags":[1227,1137,1228],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BACKSTAGE: \u201c#EveningTogether is a fantastic opportunity to show how our brands complement each other!\u201d - \u00cfDKIDS.COMMUNITY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.idkids.com\/en\/backstage-evening-together-is-a-fantastic-opportunity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BACKSTAGE: \u201c#EveningTogether is a fantastic opportunity to show how our brands complement each other!\u201d - \u00cfDKIDS.COMMUNITY\" \/>\n<meta property=\"og:description\" content=\"More than 20,000 views for the final \u00cfDKIDS brands\u2019 #EveningTogether Facebook live with musical storytelling. 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