{"id":10534,"date":"2020-04-17T17:30:04","date_gmt":"2020-04-17T15:30:04","guid":{"rendered":"https:\/\/corporate-idkids-com.azurewebsites.net\/backstage-dans-les-coulisses-de-la-creation-produit-jacadi\/"},"modified":"2020-04-20T16:03:16","modified_gmt":"2020-04-20T14:03:16","slug":"backstage-a-behind-the-scenes-look-at-product-development-at-jacadi","status":"publish","type":"post","link":"https:\/\/corporate.idkids.com\/en\/backstage-a-behind-the-scenes-look-at-product-development-at-jacadi\/","title":{"rendered":"BACKSTAGE: A behind-the-scenes look at product development at Jacadi"},"content":{"rendered":"\n<p><strong><strong>Between videoconferences, photos, prototype approvals and conference calls, Val\u00e9rie Capitan, JACADI PARIS Offer Director, tells us how the Jacadi collections get made&#8230; in spite of everything!<\/strong><\/strong><\/p>\n\n\n\n<p>\u201c<strong>The first challenge for the offer team: make sure the <\/strong><a href=\"https:\/\/corporate.idkids.com\/en\/brand\/jacadi\/\"><strong>Jacadi<\/strong><\/a><strong> Autumn\/Winter 2020 collection arrives in stores on time this year.<\/strong><\/p>\n\n\n\n<p>We approve the new products remotely with our China-based teams:<\/p>\n\n\n\n<ul><li>Dominique works on approvals for the <strong>\u201cbib\u201d colours<\/strong> (tests on real fabric to ensure the colours are right) that she receives at home.<\/li><li>Some final adjustments are made by patternmakers based on photos our suppliers send us. It takes longer because we\u2019re not actually handling them. But it works.<\/li><li>And we trust our suppliers, who \u2013 thankfully \u2013 know our standards well.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Z1UU21dX6PjRERZg37e3WCmnLp_zsFchwoTRdNWG8_vK9_xgCbxg4I4n5oECH5nSJnF8nBtKfvIsAFzNc6laUz5G9-Ri7-P7RsghSTo-UfMl2h6J6pHG0Tj01UX9UposcH6ImwH4\" alt=\"\"\/><figcaption>The sofa-turned-colour-approval-lab of Dominique, our Baby Market Director.<\/figcaption><\/figure>\n\n\n\n<p><strong>Meanwhile, we\u2019ve started working on our Summer 2021 collection. <\/strong>We\u2019re well used to the process now: the designers get everything ready and send us their theme boards and sketches the day before.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/wu_Y2gVvlI97pU7vyAEYIVb3rquIK1AmkEONDZ8jSvdKec4knMhePKMcC1_56yGilC1HjAXsw_U_BrNofm2japxrKPOPcuwSinsoJf2KdJzx2Fa7FwqD7i68cRaUzWcJFBBsT4Hk\" alt=\"\"\/><figcaption>Faustine, designer for the Jacadi baby girl range, in creation mode!<\/figcaption><\/figure>\n\n\n\n<p>The designers, market heads and creative director work together to progressively approve the model designs by videoconference.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/tGNjJGix36tIvbK9m5N-ocSpAwyBKEHVZMiX-TJDlmRrJpHeL-y6CAZ4Ojn1Vt-dJZfIneqGtpHKIz-SzPv9Yjwe8IPPkktrM-l3YJM-4-BkmngPFpcE8jl-rQ_JK1hOuqjTpKUT\" alt=\"\"\/><figcaption>Approval meeting for a Summer 2021 boys\u2019 theme.<\/figcaption><\/figure>\n\n\n\n<p><strong>The aim is to not waste any time so we can get straight to finalising the Winter 2020 collection when the offices reopen. <\/strong>The first prototypes will begin arriving in late April. And we\u2019ll have to do that in person when our offices reopen in Paris.<\/p>\n\n\n\n<p><strong>When it comes to the operational marketing side of things, it\u2019s a little more complex. We have to readapt the entire plan as each country reopens. <\/strong>It started on 16 April with one store in Austria, and then quickly continued with Italy, and Germany after that&#8230; There are a lot of unknowns right now: when sales will start, how long they will last!<\/p>\n\n\n\n<p><strong>We\u2019re trying to get ahead on the Winter 2020 plan right now, <\/strong>with the same unknowns! For example, we\u2019re reworking all our Winter 20 communication because we can\u2019t do any photoshoots right now. So we\u2019re working on a marketing concept without any products being worn!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>And finally, to be able to manage all this on reduced hours, we\u2019re focusing on what we know for sure \u2013 we just can\u2019t consider every possibility.<\/p><\/blockquote>\n\n\n\n<p><strong>We\u2019re still having meetings, <\/strong>but with smaller teams. That said, every week, the entire team gets together to stay up to date, and of course I catch up every week with C\u00e9dric, our CEO.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/ou2lqoaM57Hatln0okhHLvzACe5Yh-Uu6JAB1uIszkCIt0rStBljRIq8RD2VyRtaQualVznuZ1kr_wUTKMhfRHc0Z6_amtE1tEo3T3xgZmCJwVAd9HPNbSKXIwRsWma0Q_5HLEaN\" alt=\"\"\/><figcaption>Jacadi\u2019s full team meeting goes online!<\/figcaption><\/figure>\n\n\n\n<p><strong>The next big issue: the plan to reopen our Paris offices. <\/strong>We already know that we\u2019re going to be receiving 3,500 products from the Winter 2020 collection in a short amount of time that we\u2019ll have to do merchandising for: it\u2019s a big job! We all went into lockdown in a single day, but we won\u2019t be coming out all at once&#8230;<\/p>\n\n\n\n<p><strong>See the Jacadi collection:<\/strong> <strong><a href=\"https:\/\/www.jacadi.fr\/\">https:\/\/www.jacadi.fr\/<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Between videoconferences, photos, prototype approvals and conference calls, Val\u00e9rie Capitan, JACADI PARIS Offer Director, tells us how the Jacadi collections get made&#8230; in spite of everything!<\/p>\n","protected":false},"author":11,"featured_media":10488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1021],"tags":[1212,359,1142],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BACKSTAGE: A behind-the-scenes look at product development at Jacadi - \u00cfDKIDS.COMMUNITY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/corporate.idkids.com\/en\/backstage-a-behind-the-scenes-look-at-product-development-at-jacadi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BACKSTAGE: A behind-the-scenes look at product development at Jacadi - 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